JAKARTA Minister of Culture Fadli Zon appeared as a keynote speaker at the Multi-Party Collaborative Workshop at Taman Mini Indonesia Indah (TMII), Thursday, August 21. This event presents 60 representatives from 34 regional platforms. For Fadli, this forum is important because for the first time after 79 years of independence, Indonesia has a independent Ministry of Culture.
Since my first day in office, I emphasize the need for reinvent Indonesian identity. Our identity has strong roots: culture and civilization. The two main things I have recorded are wealth and diversity," said Menbud Fadli at the Sasono Utomo TMII Building.
He emphasized that culture is the foundation of the nation and the face of civilization. Referring to Article 32 of the 1945 Constitution and Law Number 5 of 2017, Fadli emphasized that cultural promotion must include protection, development, utilization, and development. Indonesia must place culture as a development engine," he said.
Menbud Fadli gave an example of a French model. The museum there was able to survive because 50 percent of the revenue came from merchandise sales, 30 percent of tickets, and only 20 percent of government subsidies. He said the ticket price paradigm in Indonesia needed to be changed so that culture could support the creative economy.
Acting President Director of TMII, Ratri Paramita, assessed that this workshop is a momentum to formulate real steps. "The bridge must be fixed so that it really becomes the face of Indonesia," he said.
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Secretary of the Ministry of State Secretariat, Setya Utama, reminded TMII to face new challenges: technology, tourist trends, and the needs of the younger generation. According to him, creative promotions, quality services, and relevant activities must be strengthened so that TMII not only becomes a national cultural icon, but also competes with world destinations.
The workshop titled Governance, Promotion, and Design of the Regional Pavilion Program formulates four main objectives: the platform as a regional identity storefront, activity center, strategic promotional instruments, and bridges to the global stage.
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