Chinese Actor Wei Daxun Officially Becomes TUMI Brand Ambassador

A well-known actor from China, Wei Daxun (Doc. TUMI)

JAKARTA - A well-known actor from China, Wei Daxun is officially appointed as the leading brand ambassador for international fashion products in the field of travel, lifestyle, and accessories, TUMI for the Asia-Pacific region.

The announcement comes after the opening of TUMI's latest flagship store in Shanghai earlier this month, both of which became an important milestone in TUMI's global expansion and its commitment to travelers around the world.

Known as one of China's most famous actors, Wei Daxun has captivated audiences across Asia through his diverse acting skills, charisma, and sincerity. From film and television to music and philanthropic activities, his multiphase career journey has given him critical appreciation as well as admiration from fans. Driven by professionalism, discipline, and determination to achieve excellence, Wei naturally reflects the values that have defined TUMI over the past 50 years: precision, creativity, and enthusiasm to move forward.

Wei premiered in the third and final chapter of the 19 Degree Lite campaign titled Uncompromisedly Light, which celebrates innovation and freedom of movement from the point of view of those living a life full of dynamics. Directed by David Pun and photographed by well-known photographer GK, the campaign captures the calm intensity of Wei's lifestyle as he moves freely from one city to another, from shooting location to short moments.

Throughout the journey, he was accompanied by travel equipment that was in tune with his rhythm: 19 very light Degree Lite and Alpha Bravo's versatile collection. The story of this campaign highlights how 19 Degree Lite was able to follow its steps adapting without a hitch and support every stage of travel while Alpha Bravo Navigation Backpack offers the reliability and functionality it needs as someone who always moves.

For Wei, home is not just a place 'besides a feeling. And through the consistency of the goods he brings, he finds space to move with confidence and comfort, wherever he goes.

"Wei brings energy and authentication that is in line with TUMI's values," said Victor Sanz, Creative Director of TUMI.

He is a true reflection of modern global travelers: full of purpose, dynamic, and always moving.

"It's an honor to be part of the TUMI family," Wei Daxun said.

I have long admired the dedication of this brand to quality that is eternal and meaningful. Their collection is designed for real life, and always follows me wherever I go, whatever I do."

TUMI proudly added Wei Daxun to the ranks of ambassadors for prestigious and multitalented brands, along with Lando Norris (McLaren Formula 1), Nelly Korda (Professional Golfer of LPGA Tour), and Ludvig Laughberg (PGA Tour Professional Golfer). Through the design of precision, global stories, and well-known talent, TUMI continues to strengthen its position as a leader in the realm of luxury travel and lifestyle.