Appearing Stylish, Today's Watch Presents Modern Nuances And Elegants

Smartwatch (Adel/VOI)

JAKARTA In the past, smart watches or smartwatches were better known as technological devices to support a digital lifestyle. The design is often considered rigid and not suitable combined with casual outfits, let alone formal. However, over time, this assumption slowly changes.

Now, smart watches have transformed into an important part of fashion. Not only functional, smart watches also appear elegant and are able to adapt to various styles, ranging from sporty, professional, to formal styles at night.

Today's design comes with a choice of premium colors such as black, silver, starlight, pink, red, green, to blue, and a strap that can be replaced as needed.

There are also various strap ingredients, ranging from silicon sporty for sports, premium skin for professional appearances, to luxurious metal chains for formal events. However, not only appearances, smart watches are also equipped with the latest health technology.

Features such as heart rate monitors of 24-7, sleep trackers, oxygen saturation gauges, and breathing exercises, making this watch the best friend for healthy and active lifestyles. Coupled with calorie trackers and daily activities, smartwatches cleverly combine the fitness tracker function with fashion aesthetics.

According to Farah Fausa Winarsih, Apple's GM Marketing, PT MAP Zona Perkasa, smartwatches are now not just tools, but part of a personal style that strengthens the user's identity.

'Smartwatches are now not just a matter of features. Many customers choose because of their stylish appearance. So apart from health, they also want to look fashionable. This is what makes smart watches like Apple Watch a favorite of many people," said Farah, when met at Emporium Pluit Mall, North Jakarta on Friday, August 15, 2025.

Farah added that the current Apple concept is to provide a comprehensive experience for customers, from products, displays, to services.

"Apple is a clean, simple, but powerful concept. We want to present the best experience for customers who love Apple products, both in terms of technology and its appearance," he said.

Supporting consumer needs for Apple products, including smartwatches which are now increasingly fashionable, PT. Adiperkasa Tbk (MAP) partner through Digimap presents an Apple Premium Partner (APP) concept store at Emporium Pluit Mall, North Jakarta. This store is the first for this region and 10th throughout Indonesia.

Carrying a wider and integrated space with the service center, this store presents a variety of Apple products, ranging from iPhone, iPad, Apple Watch, Mac, to accessories such as AirPods and AirTag. All staff serving customers have been specially trained by Apple.

Kami ingin Digimap APP Emporium Pluit Mall menjadi pusat belanja utama bagi para penggemar Apple. Lokasinya strategis, dekat lobby utama, dan didukung oleh layanan terbaik dari tim ahli kami." ujar Farah.

Trends show that smartwatches are no longer just a tool, but have become part of a modern lifestyle. Whether you are exercising, meeting, or attending formal events, smartwatches can now blend with the appearance without losing the essence of technology and health they offer.