Kim Kardashian Launches Face Wrap To Make A Face, This Is What Experts Say

The facial impersonation product of Kim Kardashian's brand. (Instagram/@skims)

JAKARTA - Kim Kardashian is again stealing the world's attention by launching the latest product from its underwear brand, Skims. This time, Kim introduced a unique innovation that is not only for the body, but also for the face, namely Seamless Sculpt Face Wrap.

Seamless Sculpt Face Wrap, which is priced at 48 US dollars or IDR 785 thousand and is claimed to be a new necessity in your night routine to help reflect your face and provide shape to your jaw.

Known as the first innovation of Skims for faces, the tool that circles the head is made of the same elastic material that has lifted Kardashian's shapewear brand to the peak of popularity.

The latest face wrap of these Skims is made of the same material as their shapewear, namely polyamide and elastane, which are designed elastic to match the shape of the face. This product is said to be equipped with collagen threads to provide gentle support to the jaw and tighten the area around the face.

The rioters for this face are mounted with Velcro at the top of the head and on the neck. This allows flexible use. According to Kardashian, this product is super comfortable to use during sleep or even just activities at home.

"It really pulls your chin. It's very comfortable to wear when sleeping or just at home," Kim Kardashian said of the product, quoted from the New York Post page.

He said this product is a necessity of people. However, does this product really provide the promised effect?

Dr. Anil Shah, a plastic surgeon who practices in New York and Chicago, said that although this product may offer temporary results, no long-term structural changes could be expected from this sanitary napkin.

"This product will not provide long-term structural changes to the face. To really form a jawline, you have to remove or distribute fat, tighten the skin, or train the neck muscles, which this product will not do," said Dr. Shah.

In addition, the effect of this sanitary napkin may only last a few hours. Dr. Konstantin Vasyukerich, a facial plastic surgeon, added that this product may be able to provide a slightly more shaped jaw look, but only for a very short time.

"These face collectors can provide a more concrete look on the jawline for a few hours. But the effect only lasts a few hours," said Dr. Vasyukevich.

Although this product does not have long-term effects, some plastic surgeons say that this facial sanitary has benefits in certain areas. Dr. Yael Halaas, a plastic surgeon in New York, explains that similar products are often used after surgical procedures, such as lipoproduction or facelift.

"This sanitary napkin design is similar to the one used after the surgical procedure to reduce swelling and support healing. However, without medical procedures, the benefits may be less," said Dr. Halaas.

This beauty product can provide light facial compression, which is very useful in the recovery phase after surgery. However, without any medical procedures, whether this compression really helps shape the face, it's still a question mark.

Although used with the aim of providing a more thin facial appearance, overuse or too strict can cause side effects. Dr. Oren Tepper, another plastic surgeon, warns that if compression is too strong, it can disrupt blood flow and inhibit the healing process.

"If the compression is too strong, it can disrupt blood flow and slow down the recovery process. However, if it is used for daily use, it is most likely harmless, although it can cause skin irritation or swelling under the eyes due to lymph buildup," explained Dr. Tepper.

Dr. Shah also added that taking too long could cause a weakening of the neck muscle and even allergies to the materials used.

"If it's been used for too long, you can feel the sensation of hanging out or even experience a reflux." he said.