There Is A Deep Philosophy, Through The Urub Lakon Collection Gives Memuka Offerings At JF3 2025

Urub LAKON collection at JF3 2025 (VOI/Vessy)

JAKARTA - The Jakarta Fashion & Food Festival (JF3) 2025 is even more stunning with the presence of a special collection of LAKON offerings. Through the Urub collection, an artistic exploration that unites natural forces, local wisdom, and the souls of the Indonesian craftsmen appear full of philosophy.

Thresia Mareta, Founder of LAKON Indonesia, said that we live in an era that is moving fast "modern, full of roar of competition, and thirst for relentless consumption. In this frenzy, people often forget; chasing endless happiness, holding the world without pause. However, do we forget that true happiness is not a matter of having, but giving?" he said when met in the Tangerang area.

Behind the harmony of life, there is a story about sacrifice. Our mother is beautiful and sustainable not because of populistism, but because of the willingness of living things to give up part of herself, for the greater. A mother is risking her life when giving birth. Her entire life is a record of love that is not selfish, about sacrifices that build new life. In her, there is a deep message about altruism 'a soul that resides in every gene of a living being.

"Urub, in its philosophical meaning, is a great flash that illuminates. And like a warm and burning fire, this collection carries a message about a burning life, a life that supports, a life that gives light to others. Each piece is not just a dress, but an inner journey that is born from a long process, full of thought, love, and the sacrifices of batik craftsmen," he explained.

Nature also speaks in the same language. The eruption of a mountain that rocked the earth is not only about destruction, but also about a new beginning. From dust and lahar, a fertile, life-filled green ecosystem grows. That's how the universe shows that sacrifice is part of the eternal dance of creation. Far out there, supernovae explode, surrender themselves, so that life elements are created. From the explosion was born a galaxy, a solar system, and finally a small planet called Earth "where we breathe and dream."

In the archipelago, this wisdom has long been embedded. As immortalized by Sunan Kalijaga through the words Semar that are wise: "Uri iku urub." Life is burning. Life is lighting, living. Life is about being bright to others, about providing benefits to the world.

"This is the core of this collection. URUB is a big flame that we hope to be able to light. Each strand is the result of a long journey full of thought, dedication, and love. In it, there is the story of their batik craftsmen who are not measurable in value," he added.

Altruis/Urub is a reflection of our love for the archipelago, a dedication born from the spirit of the universe. We may not be able to become like a mother, but through collaboration with the craftsmen, we want to shed light on the traditional fabric culture ecosystem in Indonesia. This is the harmony between hand, heart, and soul.