Denim Kembali Jadi Primadona Di Tren Modest Fashion

Illustration of a collection of denims that became a fashion trend. (Dinno/VOI)

JAKARTA - Denim has again shown its defenses as one of the never-odd fashion trends. This year, the iconic material is increasingly being looked at in the world of modest fashion, with a touch of more creative and casual design.

Starting from shirts, vests, to loose jackets with embroidery or make-up details, denim now looks fresher and more flexible to be matched in a hijab style that remains fashionable.

This phenomenon feels strong at the Rendezvous Modest Market, a modest fashion bazaar which is currently taking place at the Grand Atrium AEON Mall Delta Mas, Cikarang, from July 23 to August 3, 2025.

This event is not just a shopping place, but also a meeting room between fashion fashion business players and their consumers directly.

According to Eras Pragitha, Head Creative Rendezvous Modest Market, this year's denim trend is felt in the choice of collections that visitors are hunting.

In addition to casual shirts and loose pieces aka oversized, denims with a touch of embroidery and handmade accents get a lot of attention.

"Now the denim is going up again. Many brands are starting to explore details such as customs, patches, and embroidery. For example, vest denim with ethnic touch, it sells well. Because denim has a timeless character but can be formed according to contemporary style," explained Eras when met on Thursday, July 24, at Aeon Delta Mas, Cikarang, West Java.

Eras added, the trend of modest fashion that is increasingly dynamic opens up space for classical materials such as denim to develop more variedly. Some even use denim for long outers with Edgy details. This is proof that fashion modests can also remain expressive," he said.

Bazaar Rendezvous Modest Market itself presents more than 40 local modest brands from various cities in Indonesia such as Bandung, Yogyakarta, Malang, Surabaya, to Bekasi.

Some of the brands that also enlivened included Lozy Hijab, Hai Clo, Hijaberies, Gamaleea, Shaybee, Switzerland, Flicka, Callanda Hijab, Alaztha, Elita Kerudung, to Lizaharani.

Not only collections of women's clothing, visitors can also find modest items for children, hijabs, shoes, and other daily necessities. The price is also quite friendly in bags, ranging from Rp. 35 thousand to Rp. 200 thousand, plus various attractive promos such as buying one free one and discounting up to 70 percent.

Furthermore, the choice of Aeon Delta Mas as the location of the bazaar is not without reason. Eras said that this shopping center has high purchasing power, so it can potentially introduce local brands to a wider market.

"This is one of the largest shopping centers in Cikarang and very strategic. This is a common ground for people in diverse industrial areas, as well as expanding the reach of local brands to a wider market," concluded Eras.