Can Order Food To Booking Resto, New Applications For Online And Offline Culinary Lovers

Launch of the CRI application (Doc. CRI)

JAKARTA For culinary lovers, online and offline food hunting is now easier. You don't have to order many times through the application if you want to eat food from different restaurants.

CEO/Managing Director of PT Champ Resto Indonesia Tbk, Eric Leong, said that the launch of the CRI Super App is a form of commitment to continue to innovate and improve our services to customers.

"Through this application, we want to provide seamless access and rewards to loyal CRI Group customers throughout Indonesia," he said at the launch event.

Food order applications provide more than 330 outlets spread across 16 provinces in Indonesia, with popular brands such as Gokana Ramen & Teppan, Raa Cha Suki & BBQ, Badminton, Dewata by fire, CROCO by fire, Platinum Resto & Café, BMK Baso Malang Karapitan, Chopstix, and Grillman.

"CRI Super App is a digital solution that presents various direct benefits for loyal customers," he said.

This Super App offers one-stop solution customers to book all restaurants that are members of PT Champ Resto Indonesia Tbk with various menu options.

CRI Super App offers superior service customers such as:

In addition, the CRI Super App also provides convenience in planning special events through pre-booking features with an immediate demand offer, as well as a loyalty program that allows customers to collect points from each transaction, both offline and online, which can be exchanged for various attractive benefits.

Other advantages include freemenu rewards from all brands, birthday discounts, members' exclusive promos, queueless messages, as well as ease of scheduling orders and delivery to others, all in one hand without additional membership fees.

OttoDigital CEO, Theodorus Wiryawan, explained, "OttoDigital is here to support digital transformation in various industrial sectors, including F&B. This collaboration is a real example of how digital solutions can increase customer loyalty, operational efficiency, and provide sustainable added value for businesses."