Japanese Pop Cultural Festival Enlivens Capital City, 10,000 Yogurt Ice Cream Distributed Freely In AFA 2025

Enthusiasm of visitors when sharing ice cream at AFA 2025 (doc. Glico Wings)

JAKARTA - The pop culture festival continues to be lively in Indonesia, showing people's enthusiasm for various forms of creative entertainment from all over the world.

One of the things that caught the eye the most this year was the 2025 Asian Festival (AFA) Anime, which was held again with great fanfare, carrying the distinctive spirit of Japanese culture ranging from anime, cosplay, to culinary.

In order to enliven this festival, thousands of yogurt flavor ice creams inspired by Japanese desserts were distributed free of charge to visitors. More than 10,000 ice cream packs were distributed throughout the event, becoming a fresh choice that is being hunted in the midst of festival excitement.

"We want to present an authentic but still fun culinary experience for visitors," said Mulyarasti Soehoed, Head of Marketing Glico WINGS in a Frostsite Yakoo press statement to VOI.

The presence of this product with a taste and appearance inspired by Japanese culinary is expected to add color to the festival experience.

These activities have succeeded in attracting the attention of Japanese pop culture lovers from various circles. Mari Hendro as Director of PT Anime Festival Asia welcomed the distribution of free ice cream at the pop culture festival.

"As we all know, Japanese culture affects global trends, both in terms of anime, music, fashion, and culinary works. This yogurt ice cream is among the popular culinary delights in Japan because yogurt itself is a popular dessert there," he said.

During the festival, various interactive activities are also available in exhibition areas ranging from photobooths to AI technology, gacha games with various prizes, to live interaction sessions with international cosplayers such as Angie and Baobao.

One of the content creators and cosplayer, Clarissa Punipun, shared her positive impression when visiting one of the culinary booths participating in this event.

He said the nuances of the booth really represent the Japanese atmosphere, from decoration to taste of the product.

Furthermore, the ice cream offered at this festival has the characteristic of soft Japan with creamy yogurt flavors, combined with refreshing strawberries toppings. The combination provides a new experience in enjoying light desserts but still tempting to taste.

Activities like these show how cultural festivals can become a space for interaction between entertainment, creativity, and a pleasant culinary experience.