The Spirit Of Marathon For The Future Of Young Generation Education

Marathon illustration (Freepic)

JAKARTA - The spirit of sport tourism is no longer just about exploring destinations while exercising, but can also be a bridge to social change, especially in the field of education.

Through international marathon running activities, the community now has the opportunity to contribute to more equitable access to education for the younger generation. This is what encourages the creation of collaboration between the private sector and social organizations, making physical activity a means of empowerment.

Golden Rama Tours & Travel, as one of the travel industry players who has been present in Indonesia for a long time, shows its commitment to sustainability through the MILES campaign (Building Inspirations Through Every Travel).

MILES itself is part of the Good Step sustainability initiative, which focuses on three main pillars, education, the environment, and cultural conservation. Through this step, Golden Rama wants to build value more than every trip, making it a forum for concern and social collaboration.

This campaign is part of a social initiative titled the World Marathon Charity Initiative, which collaborates with the Love Children of the Nation Foundation (YCAB) to support higher education for students from underprivileged families.

"This assistance is intended for higher education students, because the goal is that every undergraduate family is in line with the government's program. We feel this education is important to take them to a better level of life," said Lucky Albertinus, General Manager of Hotel Package and VIBE Golden Rama in a statement.

In an event that took place in the Alex Tilaar Learning Room, Jakarta, Golden Rama handed over a donation of more than Rp. 100 million to the YCAB Foundation. This donation is the result of the contribution of Indonesian runners who take part in the World Marathon Series 2025 program, and will be used as the initial stage of empowering young people's education.

Currently, not a few world marathon events are now inserting a charity mission as part of the event. Golden Rama takes on a role as a liaison, opens access for the Indonesian people to be involved in the global initiative, while making sport tourism as a means of social development.

Madu Sudono expressed his appreciation for the enthusiasm of the runners who are members of this program. According to him, the participation of the marathon runners is not only about personal achievement, but also a symbol of social solidarity.

"Together, we run not just to cross the finish line, but to pave the way for the nation's children to have better access to education. This is the essence of a meaningful journey," added Madu.

The funds collected will later be used to provide access to education to outstanding students in need, as a tangible manifestation of the spirit of running for change, especially in the field of education.

"We believe that social changes can only be achieved through mutual cooperation. This partnership shows that the private sector has an important role in creating learning opportunities for young people from underprivileged families," said Lusman Yunarto, Head of the YCAB Management Department Program.