JAKARTA - South Korea's culture is growing in various countries, including Indonesia. This development includes various sectors, one of which is Korean culinary, which is increasingly in demand by the younger generation of Indonesia.
According to YouGov survey data in 2024, it shows that more than 60 percent of Generation Z or Gen Z in Indonesia likes Korean food. Through the survey, one in three respondents called Korean instantarized ramen a symbol of modern and exciting flavor exploration.
Most people say that the Korean ramen takes them to the Ginseng Country's culinary experience more broadly. The demand and consumption of Korean instantarized ramen has also increased significantly in Indonesia.
Elny Widjaja, Head of Marketing & Sales Samyang Food Indonesia, which produces Korean instantal ramen, said that increasing public interest in Korean culinary was influenced by the country's pop culture.
Especially for Korean dramas and films, to K-Pop idols who are in demand by many Indonesian people, especially young people. They try to get closer and get to know Korean culture through dramas or films, as well as their idols.
"There are many factors. The first is really from the movie. Many watch Korean dramas, then cry and eat (Korean culinary)," said Elny Widjaja when met in the Kebayoran Baru area, on Tuesday, June 3, 2025.
In addition, the media currently also play an important role in the spread of Korean culture, including food. This is also supported by the role of influencers on social media who also create Korean culinary delights.
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The content of these influencers makes the younger generation of Indonesia more familiar and interested in Korean cuisine.
The young generation is now hanging out not only in malls, but in front of laptops and cellphones. From there they were exposed to Korean food culture through creative content of influencers," concluded Elny Widjaja.
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