JAKARTA - The sensation of enjoying fried chicken with crunchy skin wrapped in soft meat, combined with spicy taste that seeps into it, becomes one of the culinary delights that is difficult to resist.
For many people, the deliciousness of spicy fried chicken is not only located at the level of dredging, but also the balance between the flavoring flavor, texture, and distinctive flavor-enriching aroma. The secret of this deliciousness usually lies in the concoction of local spices, the right processing technique, and the freshness of the raw materials.
One of the spicy fried chicken variants that is quite well known and popular with the Indonesian people is the spicy fried chicken in the style of fast food restaurant, McDonald's Indonesia, which was first introduced in 2018.
Known as McD Spicy Chicken, this menu has a combination of screened flour and chicken meat with spicy flavors that seep into the meat. So, what's the secret?
According to the results of an internal survey, the majority of consumers stated that the spicy taste of fried chicken tastes absorbed into the meat, not just on the surface. This creates a more satisfying eating experience.
"Based on our research, 9 out of 10 customers stated that this spicy fried chicken has a perfect level of steepness that absorbs into the meat, thus providing satisfaction in each bite,"
"The combination of crunchy fried chicken with spicy flavors of fever is one of the main reasons why this fried chicken is so popular," said Caroline Kurniadjaja, Associate Director of Marketing McDonald's Indonesia to VOI.
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In order to maintain quality, the chicken meat used in this menu comes from local breeders in several regions in Indonesia, such as Parung (West Java), Sidoarjo (East Java), and Tabanan (Bali).
All of these chickens have gone through a halal certification process and strict supervision of food safety standards. After the cutting process, chickens are immediately sent to the restaurant to maintain their freshness before processing.
The process of processing chickens is carried out directly in the kitchen of restaurants with spices developed according to the local tastes of Indonesians. Consistent engineering and frying processes are also an important part to ensure that each chicken cut has a unified taste and texture.
According to Tb Imam Gazali, Quality Assurance Manager at McD Indonesia, maintaining the quality of fried chicken is not only a matter of taste, but also the safety and trust of consumers. All processing processes are carried out with high standards, ranging from choosing chickens, shipping, to serving at restaurants.
"All chicken menus in McD come from local farmers certified halal, then processed with food safety standards to ensure the chicken is always in good and healthy condition, before being sent to the restaurant. All are processed directly by our team using spices and recipes created in Indonesia, to maintain an authentic local taste with global standard quality," he explained.
Even though it is made with a global approach, the spice concoction is developed and adapted in Indonesia to match the tongue character of the local community.
This is what makes this menu relevant and liked until now incorporating the typical taste of the archipelago with international quality standards.
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