JAKARTA Basketball sports competitions are not just competitions. More than that, basketball forms discipline in implementing a physically and mentally healthy lifestyle.
Realizing this, the President Director of Sun Life Indonesia, Albertus Wiroyo, said that the 3X3 Basketball Challenge event was a long-term commitment to promote an active and healthy lifestyle for the younger generation in Indonesia.
Through Sun Life Hoops+Health, we want to present a tangible form of long-term commitment to accompanying people to live a healthier, more active, and balanced life. This event is not just a match, but also a symbol of the joint movement to expand access to inclusive and educational sports," said Albertus Wiroyo when opening the Hoops+Health 3X3 Basketball Challenge in the South Jakarta area, Saturday, May 31, 2025.
As a continuation of the Sun Life Hoops+Health campaign which began in 2023, this event brings together various elements of society, ranging from celebrities, professional athletes, basketball communities, children and parents, in a collaborative space that celebrates the spirit of healthy living. Through combinations of matches, coaching clinics, and other public activation, Sun Life wants to create a positive impact that is transformative and sustainable.
The main highlight of this event is the 3X3 celebrity match, which will be enlivened by Ibnu Jamil, basketball actors and lovers, along with a number of other public figures who are known to be active in promoting sports and wellness in Indonesia. In a competitive but friendly atmosphere, celebrities will show that sports can be enjoyed by anyone and bring extraordinary benefits to the body and soul.
This program has reached more than 30 schools and communities in Jakarta and its surroundings. Through the renovation of basketball courts, sports equipment donations, training for community trainers, as well as fitness and nutrition education, this program not only builds infrastructure, but also strengthens healthier habits at the community level. This year, Sun Life Hoops+Health again expanded its impact by involving more community partners and expanding the reach of public participation.
Meanwhile, Fred Fikouhi-Turner, Executive Director of Beyond Sport asserted, "We are honored to be able to continue collaborating with Sun Life Indonesia. Together, we not only provide access to sports, but also form a new perspective on how communities can grow healthier through active participation. Sun Life Hoops+Health is proof that sport for development is not just a concept, but a real movement that brings change."
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"I am very enthusiastic to be a part of this event. Through this exciting and energy-filled match, we want to show that exercise is a fun medium to encourage healthy habits, strengthen social connections, and create a more positive environment," said Ibnu Jamil.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
