Ahead Of School Holidays, Check Out The Saving Tourism Strategy According To Trends

Illustration of family vacation (Unsplash)

Welcoming the school holiday season, tourism interest has increased. Based on user behavior analysis during the Lebaran 2025 holiday period, AirAsia MOVE summarizes the latest travel trends.

AirAsia MOVE Indonesia Marketing Manager, Amelia Virginia said, internal data shows that destinations such as Penang, Bali, Bangkok, and Manila are favorite choices for the upcoming school holidays.

"This indicates the high interest in regional destinations that are friendly to family and partners," he said.

He added, "Currently, travelers are increasingly selective in considering prices and conveniences, while optimizing the benefits of the loyalty program. Therefore, our mission is to make the entire travel process more accessible and affordable to all groups."

The following is an efficient holiday planning tip that is relevant to today's tourist habits seeing the 2025 Eid trend.

1. Order earlier for the best price

More than 65% of users order plane and hotel tickets within 30 days of departure for the last Eid holiday. This data shows the user's tendency to order in the last minute, which could pose a risk to price and availability.

For this reason, it is recommended to plan the trip as early as possible in order to get the best choice, especially in the middle of the holiday peak season.

2. Ordering multiple airlines to encourage international travel

During the Eid season, the total flight distance traveled by all airline users reached 684 million kilometers, or the equivalent of traveling around the earth about 17 thousand times. In terms of duration, the total flight time was recorded up to 67 million minutes in the air, approximately the same as playing more than 22 million non-stop songs.

Now there are more than 700 global airlines available for users, including AirAsia, Citilink, TransNusa, and many others. This flexibility facilitates planning, especially for those who choose advanced flight routes with more efficient prices and travel times.

3. Use point and promo for more efficient trips

During the Lebaran period, passengers collected more than 360 million points, with an average exchange rate of IDR 230 thousand per transaction. This point can be used for purchasing plane tickets, hotels, to shopping for duty-free products in the application.

In addition, more than 4,000 promo codes were also used during the same period, signaling the importance of loyalty and promo programs in influencing purchase decisions.

4. Favorite vacation: with your partner or family

A total of 71% of hotel reservations are people's type two rooms, with an average expenditure of IDR 1.1 million per night. Meanwhile, the majority of tourists come from the Millennial age group and Gen X (24'55 years old), which reflects the dominance of travelers who have a family or travel with their spouses.

For large family vacation needs, the bundling feature allows users to adjust the number of tickets and hotel rooms to the number of guests automatically. In addition, the hotel filter feature helps users choose accommodation that best suits their budget and personal preferences.