JAKARTA - Indonesia was chosen to host the World of Coffee 2025, which was held at the Jakarta International Convention Center (JICC) from 15 to 17 May 2025. At this event, various coffee brands displayed their best products to the eyes of the world, one of which was Roemah Koffie.
At the event, Roemah Koffie introduced a new product innovation called Koffie Tins, which is a premium and authentic coffee bji product in exclusive canned packaging. Each variant of Koffie Tins is also inspired by cultural wealth, especially Indonesian regional songs.
"We have a regional song, why don't we lift it. I finally raised it, finally there was Rambadia, there was Putra Daro, and Tondiku, this is all from Sumatra. The next one will be there, we will tell the song of this area from Sabang to Merauke," said CEO of Roemah Koffie, Felix TJ, during a press conference at JICC, Senayan, Jakarta, on Thursday, May 15, 2025.
The three variants of coffee inspired the song of the region have their own uniqueness and meaning. The coffee of the Rambadia variant carries the spirit of togetherness, prosperity, and harmony in life.
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The Daro Children's coffee variant tells the legendary story of Minangkabau, which depicts the sweet and warm taste of a love. Then the Tondiku variant displays natural wealth and traditions in Batak land, providing a feel of warmth in the family and the harmony of people's lives.
The Rambadia variant itself is Roemah Koffie's first strategy in introducing Indonesian coffee to the international market. Rambadia is a regional song of Batak society, which in the variant of coffee offers a bold and character taste.
"Through Rambadia, we want to introduce Indonesia to the world in a meaningful way. Through this coffee taste, I want to bring cultural values, and the spirit of togetherness in the coffee industry," said Felix.
Meanwhile, to strengthen the cultural value of each dish, the design of Rambadia packaging is equipped with a cloth motif typical of the Batak tribe, namely Ulos. Through this package, it is hoped that it will further introduce typical Indonesian coffee and its culture in the international market.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
