JAKARTA - In the midst of the dynamics of a fast lifestyle, the need for practical or efficient travel is one of the main priorities for urban communities.
For many people, traveling is now not just an escape from a routine, but also part of a way of life, whether to work, vacation, or establish a personal connection. It is in this context that travel planning plays an important role.
"Good journey is planned travel, ranging from ticket selection, accommodation, to additional services such as online check-in or reschedule," said Shinta Yuliasmi, PR Executive and Spokesperson Book Cabin, when met in the Kebayoran Baru area, South Jakarta on Wednesday, May 14.
According to Shinta, now more and more travelers want all their travel needs to be available in one hand.
"Through one application platform, users can order plane tickets, hotels, bundling packages, to check-in online. This helps them save time and avoid hassles on the day of departure," he added.
This phenomenon reflects a broader trend, namely digitalization in the world of tourism. Since the pandemic, people's interest in using application-based services has increased sharply. Applications that were previously only used to book tickets have now developed into a versatile tool in managing travel as a whole.
In today's journey, experience is the main selling point. Not only about how it reaches its destination, but also how comfort, security, and control remain in the hands of travelers from start to finish.
"The features such as free seat selection, dynamic discount offers, and customer service at the airport are the added value that tourists are looking for today," said Shinta.
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He added that the presence of a companion team at the airport, referred to as the BookCabin Ambassador Team, is also a form of effort to maintain user comfort at travel crucial points.
Interestingly, many travel services are now not only targeting individual customers, but also a loyal user community. They develop loyalty programs with various exclusive advantages such as flying points, price cuts, and flight class upgrades.
"Club cabin is a form of appreciation to customers who often travel. They get various exclusive benefits, including discounts, free-of-cost seats, and opportunities for class upgrades," said Shinta.
In terms of demographics, users of online travel services are now dominated by the productive age group between 25 and 43 years. This group is part of a generation that is accustomed to using mobile phones as the main tool in decision making, including in designing travel.
"Our target is that men and women are 25-43 years old. They are generally digitally active and want a seamless journey, without complexities," said Shinta.
Therefore, speed, price transparency, and ease of access are three things that are very important in service development. Not a few users take advantage of the best flight search feature or special discount offers in order to get the most optimal price according to their budget.
Born in an increasingly crowded competition, an online travel planner platform launched in October 2023 seeks to stand out through a comprehensive experience.
"Kami ingin memastikan bahwa perjalanan tidak lagi terasa kesulitan. Baik melalui layanan aplikasi maupun dukungan langsung di lapangan, semua diturahkan untuk menciptakan pengalaman yang menyenangkan," jelas Shinta.
Deasy Rasjid, Head of Communications Book Cabin added that service consistency at all points of contact is their main focus.
"We have a special team that is ready to help customers at the airport to make sure they don't have trouble, either during check-in, boarding, or when facing other obstacles," he explained.
According to Deasy, customer loyalty is built through the trust that the services they use really help ease travel, not add burdens. He also emphasized the importance of transparency and reliability of the digital system in supporting this trust.
In the midst of the fast demands of life, travel is now no longer considered a distributive activity, but an important part of planning time and energy. Practicality, flexibility, and best service are the three main keys that will distinguish the experience of traveling normally with a really fun journey.
The BookCabin application has been downloaded 2.3 million times. Interestingly, BookCabin also provides a price discount promo of 5% for all airline passengers under the Lion Air Group, valid until May 31, 2025.
This promo can be enjoyed by both CabinClub members and general users. Wings Air, which is part of the Lion Group, is said to control up to 95% of the short-range domestic aviation market share. This potential is what BookCabin wants to optimize, while encouraging the expansion of the Lion Group retail digital market.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
