JAKARTA - Paris Hilton is again stealing the show, this time not through its glamorous fashion style, but through the launch of its newest skincare line, Pariv happenede. Combining Paris' signature luxury touch with modern technology, Pariv happened to be a skin care line with the concept of affordable luxury, which is luxurious but still friendly in the bag.

Packed in a pink and colorful design that strongly represents Hilton's character, Pariv happened to be an extension of her lifestyle.

"I want all aspects of ParivANche to reflect myself, from packaging, formulas, to the philosophy behind it. This is my baby," Paris Hilton said in an exclusive interview, quoted from the People's page, Monday, May 12.

Pariv Badminton was launched with Alexandra Marsh and media company belonging to Hilton, 11:11 Media. Consisting of six products at prices ranging from 38 US dollars to 125 US dollars (Rp627 thousand-Rp2 million). Pariv media targets consumers who want high-quality skin care products without having to spend too much.

What makes Pariv happened to stand out in the market is the technological innovation it uses. One of its flagship products, That's Tight Plumping Vitality Serum contains peptides from the discovery of exclusive AI technology called inPHinite YouthTM Technology.

This technology is claimed to be able to increase the production of elastin and collagen, tighten the skin, reduce black spots, and repair uneven skin tones.

"Over the years I learned a lot from traveling to the best spa, meeting the best beauticians, and I wanted to put all that knowledge into this product," Hilton said.

Hilton also added Pariv laurea is the first time to have complete control over the entire product manufacturing process, from formula development to packaging design.

Interestingly, this habit of caring for the skin has begun to be inherited from his children, Phoenix is 2 years old and London is 1 year old. In fact, Hilton built a private spa at her home called Sliving Spa by Parivome, complete with medical technology such as mhyperbaric chamber, crypto chamber, red light therapy beds and various other advanced equipment.

Me and the kids like to play there. Even his myhyperbaric space looks like a spacecraft," he said.

Despite being known as a fashion icon since the 2000s, Hilton has now shown that she is more than just a styling symbol. With Parivome, she carries beauty values taught by her mother since childhood, combined with today's technology to answer the needs of modern women.

Pariv Badminton is now available and can be purchased online by offering a glamorous, effective, and affordable skin care solution with AI touch and Paris Hilton.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)