Only 20 Days, This Brand Breaks The Advertising Contract With Kim Soo Hyun

Kim Soo Hyun (Instagram @soohyun_k216)

JAKARTA - The controversy over Kim Soo Hyun's relationship with the late Kim Sae Ron turned out to have a considerable impact on the actor's career. Several brands broke contracts including the Chinese brand that made Kim Soo Hyun the first global ambassador.

"We will end all promotional activities related to Kim Soo Hyun and replace all photo material on the official platform," China quoted Daum as saying on Thursday, March 20.

"We will stop marketing plans related to actors and form a team to monitor the progress of the situation," they said.

Not long after, all advertisements related to Kim Soo Hyun have been removed.

Kim Soo Hyun has been a model for the brand with the targets of the Chinese, Vietnamese and Indonesian markets since March 1.

The 44-year-old actor ended his advertising contract in almost 20 days after the controversy over his personal life was revealed to the public.

This is the latest brand to release their contract with Kim Soo Hyun in the aftermath of the controversy over their relationship. Previously there were several brands such as Prada, Shabu All Day, Dinto, and many others.

The latest news reveals that Kim Soo Hyun's agency denied that the actor had visited Kim Sae Ron's house. However, HoverLab or Garosero revealed a video showing Soo Hyun's hand massaging her lover while watching together at Kim Sae Ron's apartment.

Meanwhile, Kim Soo Hyun himself has not spoken directly about this situation.