JAKARTA - For well-known fashion brand lovers who often have to go abroad to hunt for discounts, now there is no need. You can get discounts on attracting global brand goods at shopping centers located in the Alam Sutera area, Tangerang.

Referred to as shopping destinations such as Gotemba, Japan, California, Johor, Genting Highlands, and Desert Hills, Jakarta Premium Outlets officially opened its doors on March 6, 2025, marked by a soft launch. Presenting a different shopping experience through a unique approach. Carrying four main pillars - Shop, Art, Dine, and Sustainability - Jakarta Premium Outlets are committed to becoming a new international standard in the Indonesian retail industry by combining environmentally friendly commercial, cultural and design.

Tan Sri Lim Kok Thay, Chairman of Genting Malaysia Bhd., shared his vision about this project.

"We are excited to introduce the Jakarta Premium Outlets as the next step in presenting the experience of authentic shopping outlets in Southeast Asia. More than just a shopping center, the Jakarta Premium Outlets reflects our commitment to creating an immersive shopping experience that can be enjoyed by local and international customers. This is the beginning of our long-term vision to expand Premium Outlets destinations throughout Indonesia," he said when met by VOI some time ago.

Jakarta Premium Outlets presents various global and local brands, ranging from high-end fashion, sportswear, to lifestyle with affordable price offers. Inspired by the beauty of the archipelago, this region combines elements of water, green plants, and a shady pedestrian path to create a comfortable atmosphere and blend with nature.

Presenting more than 150 global and local brands, Jakarta Premium Outlets offers exclusive shopping experiences from various well-known brands, including the first ADidas Originals in Indonesia, BOSS, Coach, Cole Haan, Kate Spade, Kenzo, Lacoste, Marc Jacobs, Tulola, Tumi, and many more.

In addition, there are also various brands of fashion, sportswear, and lifestyle such as adidas, Birkenstock, Fossil, Mango, and others.

Mark Silvestri, President of Development at Simon, added, "Jakarta Premium Outlets presents the experience of Simon Premium Outlets which has been recognized globally to Indonesia, with special adjustments to local markets. We want to offer the best value while maintaining international standards combined with Indonesia's unique character. By using best practices and global expertise, we created world-class shopping destinations that reflect global excellence as well as local authenticity."

After this soft opening, Jakarta Premium Outlets will continue to present more well-known brands, such as Aigner, Aldo, Bally, Benang Pinjam, Buttonscarves, Furla, Nike, the largest Puma in Southeast Asia, Sarinah, as well as various other culinary and lifestyle choices ahead of the grand opening in the second quarter of 2025. With innovative designs and future-oriented vision, Jakarta Premium Outlets is ready to become a mandatory destination for buyers and provide a new retail experience for the people of Indonesia.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)

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