JAKARTA - Modility Fashion Parade 2025 (MFP 2025) is back by presenting a different experience. 5 well-known brands from Modility Group Buttonscarves, Benang Pinam, Nada Puspita, Zyta Delia, and Calla display a collection of collaborations reflecting the elegant essence for fashion lovers.
Calla is in the special spotlight because this is her first debut on the Modinity Fashion Parade 2025 stage as well as marking the official joining of the brand at the Modility Group. Calla's presence at this event is anticipated as a breath of fresh air with her characteristic design identity. Marking her debut at Modinity Fashion Parade 2025, Calla introduces her latest collection, Pansy In The Air. This collection features a patent signature, namely a pansy. Inspired by the beauty of the pansy flower which symbolizes the courage, creativity and beauty contained in every collection design in bold to pastel colors.
As for Buttonscarves, presenting the Dazzling Festive collection by presenting a combination of brave colors, elegant silhouettes, and luxurious details such as beaded decorations (bellishment duties) in the form of the signature B logo. Buttonscarves present the four Brand Ambassadors Laura Basuki, Putri Marino, Alyssa Daguise, and Halima Aden' on the 2025 Modinity Fashion Parade runway.
The needle thread features 4 different collections, including it being its collaboration with the famous Indonesian Diva, namely Raisa. The collection, which is named "Festive Finesse", presents a soft feel with elegant floral motifs. This collection marks the 2nd collaboration between Pins and Raisa. The needle thread also collaborates with Mothercare to display a collection of children entitled Memories of Raya.
In addition, in celebration of his 5th birthday, the Jarang presented a collection named Adara. This collection presents a design that combinesturbation and modernity, with an attractive combination of geometric motifs, stripes, and bold floral such as piesley and anemone. No less than the previous 3 collections, the Black Label Slams present a recent collection titled Ethereal that highlights elegant luxury. This collection is dominated by the materiallace which creates an elegant and feminine impression. The combination of materials and colors such as white, cream, black, and past green creates a soft but sophisticated feel.
Meanwhile, the Puspita Nada, which always presents a special artwork design in each collection, this time brought the collection of Raya Romance which combines two collections of Raya on one stage, stringing softness and luxury in graceful harmony. The first collection was inspired by the Islamic Empire, Mughal, in India, featuring the Mughal garden artwork, a magnificent pole, and the typical Mughal architecture that exudes beauty and luxury. The lotus flower, which is widely found as a decorative element in the TIME of Mughal's glory. While other collections have classic vintage themes, with a touch of the hallmark flower Nada Puspita blends with ribbon accents andplaces, creates a romantic look, with sweet and feminine nuances.
Zyta Delia is also proud to present her collection titled Aere. Inspired by the words "aerial" and "aerien" in French, which means light and smooth. This collection not only displays visual beauty, but also brings a deep philosophy of dynamical and effortless lifestyles. Aerore is present in the form of 5 elegant bags and 5 charming series of scarf, all designed to be an integral part of modern women's daily style. Not only that, Zyta Delia also presented a surprise collaboration with Batik Trusmi by presenting a Twilly collection as a bag sweetener accessory that is present in 4 charming colors.
In addition to the presence of 4 Buttonscarves ambassador brands, namely Laura Basuki, Putri Marino, Alyssa Daguise, and Halima Aden, the stage of the Modinity Fashion Parade 2025 is increasingly star-studded with Raisa Andriana's appearance, a homeland diva that will collaborate with Abals. Not only that, the presence of Rosa and Ruth Sahanaya also enlivened this event in a special appearance that should not be missed.
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Buttonscarves Beauty plays an important role as Official Makeup Partner presenting a performance that is not only stunning but also reflects the luxury, creativity, and character of each collection. With a professional touch, each model appears flexible, emitting turmoil and confidence in every step they take on the runway.
"This year, we want to bring a fashion experience that not only spoils the eyes, but also raises all senses and makes experiences that are always remembered for everyone present. We are also excited to welcome Calla as part of the big Modinity family. Her presence brings a fresh new color and further strengthens our mission to deliver innovation in the fashion world. We also present well-known stars on this stage, including Halima Aden, a global fashion icon who has inspired many people around the world," said Linda Anggrea, CEO of Modinity.
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