Recommendation For Weekend Fashion Shopping Places, Present Indonesian And Singaporean Collaboration

Shopping For Fashion Products At The End Of The Week (Yesica Sitinjak/VOI)

JAKARTA - For some people weekend holidays, they are usually spent resting, or visiting shopping places to buy the goods needed. In the last week of February 2025, you can visit Nova Now if you want to find a variety of attractive fashion products.

The event was held at the atrium Senayan City Mall, from February 27 to March 2, 2025. This event presents a collaboration between various products between brands from Indonesia and Singapore, which will certainly pamper fashion lovers in the country.

There were six brands from Singapore that attended this event, namely The Paper Bunny, Epitex, GINLEE Studio, GRAYE, and Young Hungry Free. Some of these brands collaborate with several brands from Indonesia, and present attractive exclusive products.

Like The Paper Bunny in collaboration with Donut of Curiosity, which launched the exclusive TPB x Donut menu which was only available at the event. There is also a collection of bags with exclusive colors.

"This Pop-up is not only an opportunity to experience our exclusive products and collections, but also to connect directly and show our gratitude for the incredible support we have received in the region," said Co Founder & Creative Director of The Paper Bunny, Jaime Lee, in Jakarta, on Thursday, February 27, 2025.

Regarding the collaboration between Singapore and Indonesia brands, the Ministry of Women's Empowerment and Child Protection (PPPA) really appreciates it. Deputy Minister of PPPA, Veronica Tan, said that the collaboration event was very good for creating a broad market ecosystem.

"I see all these brands, I see Singapore brands, as well as Indonesia. Why don't we do a true collaboration, which is actually a partnership with the government, so that we can make this a good ecosite," said Veronica Tan.

Not only that, according to Veronica, collaboration like this is very good for developing Indonesian human resources and building local brands. This is also a forum for bringing local brands to the international market.

"This is effective in making people empowered, and society becomes successful. And also our local brands can be collaborated internationally," continued Veronica Tan.