Quality Destinations Starting From Clean Tourism Movements

"Clean Tourism Movement" at Parangtritis Beach, Bantul, DIY, Thursday, January 23, 2025. (ANTARA/HO-Kemenpar)

JAKARTA - Clean and clean tourism has a big role in increasing the attractiveness of tourist destinations. Beautiful environments, clean facilities, and good waste management not only provide comfort for tourists, but also create memorable experiences that can encourage them to return to visit.

In addition, clean destinations are often a symbol of quality and professionalism, which in turn can strengthen Indonesia's reputation as a global tourist destination.

The Ministry of Tourism launched one of the main programs entitled Clean Tourism Movement to create cleanliness in various destinations while strengthening the spirit and collaborative steps towards quality and sustainable tourism.

"As a collective movement, the Clean Tourism Movement is our joint effort to increase the competitiveness of Indonesia's tourism destinations that are safer and healthier for tourists," said Minister of Tourism Widiyanti Putri Wardhana as quoted by ANTARA.

In the launch of the program held at Parangtritis Beach, Bantul, DIY, Widiyanti emphasized that this year is an important momentum to build quality tourism foundations. This approach puts forward the principles of sustainability and added value as part of the tourism sector development strategy.

Tourism is not only a strategic sector that encourages economic growth and creates jobs, but also the main means to introduce Indonesia's identity in the global arena.

Through this movement, the government highlighted the importance of sanitation and the availability of clean toilets as one of the main amenities reflecting the quality of tourist destinations.

Untuk mewujudkan dan mempertahankan pariwisata berkualitas, kolaborasi lintas unsur pentahelix pariwisata sangatlah penting. Kita perlu secara aktif memperbaiki, memulihkan, dan memperkuat ekosistem alam, sosial, dan budaya di berbagai destinasi serta objek wisata di tanah air, jelas Widiyanti.

In the implementation of the 'Clean Tourism Movement', the Ministry of Tourism initiated various interesting and useful activities such as mass cleaning in tourist destinations, education and campaigns to increase awareness of tourists and the local community, provide supporting facilities such as adequate and environmentally friendly trash cans, as well as a community-based waste management system to create sustainable solutions.

The Clean Tourism Movement Task Force (Satgas) was also formed to handle sanitation problems on an ongoing basis by conducting a review of the existence of clean toilets as an indicator of the quality of tourist destinations.

The Minister of Tourism hopes that this program can support the increase in Indonesia's tourism competitiveness in accordance with the health and hygiene' aspects in the Travel and Tourism Development Index (TTDI).

This is a joint movement designed to create real and long-term impacts on Indonesia's environment, society and tourism competitiveness. I believe this Clean Tourism Movement is an answer to the big challenges in maintaining the cleanliness, sustainability, and sustainability of our tourist destinations," said Widiyanti.

In the future, this program will gradually be implemented in five Super Priority Tourism Destinations (DPSP), namely Lake Toba, Borobudur, Mandalika, Labuan Bajo, and Likupang. In addition, implementation will also be carried out in three Greater Destinations, namely Bali, Jakarta, and Yogyakarta-Solo-Semarang (Joglosemar).

"Hopefully today's Clean Tourism Movement action can be an inspiration for other tourist destinations in Indonesia. By maintaining the cleanliness and sustainability of nature together, we build a sustainable and competitive tourism foundation at the global level," concluded Widiyanti.