Prediction Of The 2025 Beauty Trend, AI-Based Care And Natural Materials Are Increasingly Popular

Illustration of beauty trends in 2025 (Pexels/Shiny Diamond)

JAKARTA - Entering 2025, the world of beauty continues to develop with new trends that integrate advanced technology, holistic approaches, and awareness of individual uniqueness.

Dermatologist, dr. Arini Widodo, SM, SpDVE, said the 2025 beauty trend shows a combination of advanced technologies such as AI (artificial intelligence), with a holistic approach that pays attention to individual uniqueness and overall skin health.

Then he also mentioned that preventing aging to gender-inclusive beauty will bring a number of changes from the beauty industry which is increasingly inclusive and personal.

"I think beauty is about being the best version of yourself," he explained in the re-opening of Dermologicala Gading Serpong, Tangerang, Banten, recently.

The trend of beauty in 2025 shows that beauty is no longer a matter of treatment that suddenly goes viral and is busy with people, but about finding and celebrating the best version of yourself.

With the support of technology such as AI, preventive approaches, and a focus on personalization, beauty is not only more efficient but also more meaningful. The following is the prediction of the beauty trend in 2025 as stated by dr. Arini.

The use of artificial intelligence (AI) has been implemented in the beauty industry for the last few years. However, this integration will deepen in 2025.

For example, a number of AI-based beauty treatments to analyze skin conditions. AI allows devices to recognize skin conditions in detail, providing an accurate analysis of the skin's needs of each individual.

"This technology also supports the use of cosmetics that are more in accordance with the types and conditions of the user's skin," he explained.

Then, AI is not only used at clinical levels but also in data processing, clinical research, and customer behavior analysis. With more widespread integration, AI can accelerate innovation and the development of beauty products.

beauty clinics use AI to provide very personal services, including in determining treatment doses. The results are more efficient and have a significant impact, making the treatment more appropriate for individual needs.

"But still, in its use there must be guidance from a dermatologist so that the results can be personalized and as needed," he explained.

Aging is now no longer only seen as a process that must be improved but also prevented from an early age. Implementation of a healthy lifestyle and preventive care will be a priority, helping to slow down the aging process naturally.

Next year, skincare products will increasingly lead to personally adjusted plans, including through the use of nutrosmetics, which is a supplement that supports skin health from within.

According to Dr. Arini, supplements are often more effective than skincare which is applied directly to the skin because the skin has a natural barrier that limits the absorption of foreign materials.

Awareness of gender inclusiveness in beauty is also increasing. In this case, there will be fewer limits on skin care that only refer to or are devoted to women.

Next year, men will also have specific skin care needs, including overcoming skin problems such as acne or aging. The beauty industry is starting to take this need more seriously.

The beauty trend in 2025 will emphasize the authenticity and uniqueness of individuals. The beauty standard is no longer focused on certain features such as small nose or limp jaw.

On the other hand, the natural beauty and uniqueness of each individual will be more valued. continued dr. Arini, this approach encourages individuals to highlight their advantages, for example, emphasizing the shape of the eye or color of the skin, without having to completely change themselves.

In addition to authenticity, various movements that encourage natural ingredients-based beauty continue to grow. The use of natural ingredients in products and approaches that are more environmentally conscious is part of a modern lifestyle.