Sustainable Beauty, Step Towards A Healthier Environment

Sustainable beauty press conference from Paragon (Adelia / VOI)

JAKARTA - The beauty industry has grown rapidly in recent decades, but its impact on the environment is often neglected.

The production process that produces excessive waste, the use of hazardous chemicals, and the packaging of single-use plastics are increasingly getting attention.

Therefore, more and more beauty brands and consumers have begun to shift to the concept of sustainable beauty or sustainable beauty.

Vice President of Research & Development of ParagonCorp, dr. Sari Chairunnisa, Sp.Kk, FINDSV said that sustainable beauty includes the principle of poverty in every aspect of beauty products, ranging from raw materials, production processes, to packaging.

This philosophy invites us to be more aware of the impacts caused by beauty products on nature and society and how every choice we make can contribute to the journey of this planet.

"We apply this philosophy continuously for the better and become the next generation. We must have the thoughts of future life for our children and grandchildren," said dr. Sari, when met at Senayan City, Central Jakarta on Thursday, November 28, 2024.

The Sustainability Paragon includes three main pillars: People, Planet, and Product. This company has adopted a desire mindset as the basis for innovating products, so that it can help the welfare of its consumers and also be more environmentally friendly.

"3 pillars, namely people who touch and impact people. The second planet and the third product. We know the product maker company, but the product is reused," he said.

"Management and new sources. Then, increase the use of plastic that is portfolio and garbage. We will hold the 3 pillars," he continued.

To achieve the desire, it cannot only depend on the efforts of individuals or a handful of parties. Cooperation between various parties is needed, both individuals, the government, the business sector, and the community to create effective and sustainable solutions.

"Paragon dikerjakan harus bersama-sama, bukan paragon jalan sndirian. Kita buat ekosistem. Kita senang punya partner oh ada ini, semua harus dilakuin bersama-samaeng." menambahkan.