Keep The WonderxCo-Branding Total Indonesia, Kemenparekraf Performs Activation

The Ministry of Tourism and Creative Economy held the Collaboration activation Keep The Wonder x Co-Brandingatur Indonesia (ANTARA)

JAKARTA - Deputy for Marketing, Ministry of Tourism and Creative Economy held the activation of the Keep The Wonder x Co-Branding Kolaboration of Indonesia on November 22-24, 2024 at the National Museum, Jakarta which is open to the public.

This collaboration is a form of sustainable tourism campaign amplification, namely Keep The Wonder, which is supported by Co-Branding partner from Indonesia.

"The Keep The Wonder campaign is not just a tagline, but is implemented in concrete actions. The world community is starting to be aware of the issue of sustainability and we must take part in it for the sake of a sustainable Indonesia," added the Deputy for Marketing, Ministry of Tourism and Creative Economy of the Republic of Indonesia Ni Made Ayu Marthini through a press statement received on Saturday.

The Keep The Wonder program which refers to the word keep is to maintain, and the wonder refers to the motherland and the ecosystem in it. Keep the Wonder is an effort to maintain the sustainability of the motherland and the ecosystem in it to survive.

Meanwhile, the Co-Brandinghir Indonesia program is a strategic collaboration between▁masyarakat Indonesia and industrial partners from various business backgrounds.

Ni Made Ayu Marthini conveyed the importance of the spirit of collaboration in voicing the Keep the Wonder campaign, both in collaboration with co-branding partners and community participation by echoing this campaign through their respective social media.

The activities that can be done during the activation period include being able to get to know more closely what Keep the Wonder campaign is, trying a special edition photobooth themed Keep The Wonder, having the opportunity to get giveaways of Co-Branding partner products. Indonesia through lucky spinner, is also the first to try out the newly released Keep The Wonder filter. This filter is part of the socialization of Keep The Wonder's digital activation.

On the same occasion,alim Haridjatias Director of Marketing Communications of the Ministry of Tourism and Creative Economy said that the activation of Keep The Wonder x Co-Brandingani Indonesia is an approach to the wider community in a fun way that in preserving nature and culture cannot be done by the government alone, but it requires support from pentahelix, namely Academics, Business, Community, Government, Media.

"We hope that this activation can increase public awareness of Keep The Wonder and Co-Branding Messages from Indonesia, so that it becomes a positive action in traveling, including preserving the environment, nature and culture and remembering thatputting Indonesia is a promise of Indonesian tourism," saidten Haridjati.