Grow Global Competitiveness, How Local Parfum Experts Get Opportunities Through MSMEs

Illustration of mixing perfume (Doc. Noble Aroma)

JAKARTA - In recent years, the perfume industry in Indonesia has shown significant growth, driven by consumer demand that continues to increase to unique and high-quality perfumes that match local tastes and global trends. With the growing popularity of perfume as part of lifestyle, countries such as France and Italy have become the center of this industry, known as experienced perfume experts who master the art of creating exclusive and innovative perfumes.

In the midst of this trend, Indonesia sees a great opportunity to participate in developing a perfume industry that has local identity and international quality. Following in the footsteps of big countries, educational containers in the perfume industry launched strategic initiatives to promote perfume education in Indonesia.

"As part of this commitment, Mulia Aroma collaborates with TechnicoFlor Fragranges (fragrance house which specializes in the composition of perfume and distribution of raw materials)," said Erick Chua, CEO of Mulia Aroma Indonesia at The Timeless Journey 2024, recently in Jakarta.

Through seminars that present international perfume experts, such as Brerengère Bourgarel, Senior Paris Perfumer PT TechnicoFlor, and Jeremy Akoum, Managing Director of APAC PT TechnicoFlor Indonesia, sharing experiences and knowledge with potential bureaucrats, perfume lovers, entrepreneurs, and the wider community.

Indonesia has a wealth of natural raw materials and extraordinary talents. Through The Timeless Journey 2024, we want to develop local perfumer capabilities in order to produce perfume that is of high quality and reflects Indonesia's distinctive identity. What's more, the local perfume business through MSMEs is increasingly mushrooming. So, it is important that there is comprehensive and global standard education as a first step in an effort to bring the Indonesian perfume industry to a higher level and is known at an international level," he continued.

The Timeless Journey 2024 offers in-depth discussion sessions and interactive workshops, guided directly by Bérengère Bourgarel. The participants will study history, mixing techniques, natural raw material extraction methods, and innovative approaches in perfume creation.

I see the perfume industry in Indonesia continues to grow rapidly. For that, I want to share about how art and science in creating perfume can produce a unique aroma. In addition, Indonesia has an extraordinary wealth of natural ingredients, and I believe this potential can be utilized by the public or Indonesian perfume lovers to create quality and international standard perfumes," said Brerengère Bourgare, Senior Paris Perfumer of PT TechnicoFlor.

Jeremy Akoum, Managing Director of APAC, PT TechnicoFlor Indonesia, also highlighted the importance of cross-border collaboration to encourage the development of a sustainable perfume industry.

TechnicoFlor is very proud to be a part of this event, because we can share knowledge and experience with local fans. This collaboration aims to bring a global perspective, especially in the use of high-quality local raw materials. With the right education and standards, Indonesian perfume will have high appeal and competitiveness in the international market, "explained Jeremy.

Through The Timeless Journey 2024, it is hoped that it can provide inspiring experiences and provide new insights to Indonesian potential agents.

"We hope this seminar can be the first step towards a global competitive national perfume industry and continue to innovate. The future of the Indonesian perfume industry is in our hands, and we are ready to support the big steps in that direction," concluded Erick.