JAKARTA - Towards the turn of the year, the Muslim fashion brand Si.Se.Sa. is again holding an Annual Fashion Show which is dedicated to hosting collection lovers as well as launching a new collection with the theme Bloss of Hope: Bloom with Purpose, Shine with Hope.
At this year's event, a collection in three categories is present to complement the needs of its lovers. Starting from Blue offering a collection of sport wear (sports) for Muslims and can be used for leisure which is designed to remain modest and not shape the body. And, a foul with the concept of Muslim clothing syar'i.
Then, Orange is intended for a younger collection of Muslim clothing with a modern and simple design, as well as the long wearing of the hijab, such as scarf and pashmina, so that it becomes an option for the newly hijrah Muslims.
"This collection is more than in previous years, now there are 150 (items) collections with something that is always new to us," said Siriz Tentani as Business Development and Set Director of Si.Se.Sa.
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To debut his collection, Blue released a collection inspired by minimalist elements but still with a touch of girlies. While the latest collections from Orange and Violet lines are inspired by the natural beauty of nature in Japan which is displayed through motif games, such as certificate flowers, the great wave, and Fuji Shibazakura which contain philosophical meaning.
The motifs of the amicra flower are interpreted as symbols of life, death, and renewal which have a philosophy that in life there is sadness, there is also happiness, so that it gives rise to hope. Then, the great wave motif contains philosophy as a process that never stops in life such as conquering fear, difficulty, and others. Meanwhile, Fuji Shibazakura's motives are interpreted as giving brighter hope after going through winter.
The material diversity used is also in the spotlight of this annual collection. Complementing elegant premium materials, such as krepe, brokat, and tille which are commonly used for the collection of syar'i Muslims, materials such as cotton, jerseys, as well as anti-UV and dry-fit materials for the Blue and Sport collections.
A total of 151 fashion collections displayed on this year's show show show a varied color palette, ranging from monochrome, pastel, to bright colors and colorfull colors. Silicone such as A-line and two-pieces dominate this latest collection which is equipped with accentuation such as ribbon details, pleas, and handmade printing. In addition to presenting new printing and ornamental motifs, the Si.Se.Sa collection also presents French Khamar of various styles and sizes.
At the Annual Fashion Show 2024, Si.Se.Sa. presents Muse and Brand Ambassadors from celebrities, such as the couple Cut Meyriska and Roger, Fairuz and Sonny, and Kimberly Rider, and Paula Verhoeven.
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