Fresh Air From Lake Como Italia Sold At A By-Oleh Store, How Much Does It Cost?

Fresh air from Lake Como (X/CrazyItalianPol)

JAKARTA - Italy's famous tourist spot, Lake Como, offers a unique souvenir in the form of canned air. The vendor was released by the ItalyComunica company which is a souvenir shop there.

Reporting from The Mirror, Lake Como is flanked by dense mountains and forests, making the area have fresh and cool air. Every year many people vacation to Lake Como, including well-known Hollywood artists.

This is what inspired ItalyComunica to make souvenirs in the form of Lake Como canned air. The air can was labeled with the words 'Lau Como Air'. Each can contains 400ml of air with the label Apert 100% Original Air', which is taken directly from Lake Como.

The idea of selling canned air aims to make souvenirs that tourists can easily carry in suitcases. This vendor also shows original, fun, and even provocative, said a ItalyComunica spokesperson, who sells for 9.90 euros, equivalent to IDR 190 thousand.

"It's not a product, it's a real memory that you bring in your heart," said ItalyCommunica marketing specialist Davide Abagnale.

However, not everyone likes the idea of making the Lake Como air canned souvenir. Como Mayor Alessandro Rapinese prefers tourists to buy other Como Lake souvenirs, such as silk scarfs that are famous in the region.

"This is a new idea, but not for everyone," said Alessandro Rapinese.

Meanwhile, in Italy, Lake Como is not the first place to provide souvenirs in the form of canned air. Previously, in Naples, it had been selling canned air for years.

In addition, several other tourist attractions in various countries have also provided air canned souvenirs, such as in England, Iceland, Scotland, and even Canada.