The trend of tourism in 2025 is said to be changing to Joy of Missing Out (JOMO). This trend contradicts the trend of Fear of Missing Out (FOMO) travel that is currently happening.
Launching from the Vrbo website, tourists in 2025 are said to reduce their FOMO feelings more and prefer to travel with JOMO. JOMO is taking a vacation by enjoying full days, without forcing itself into popular destinations and doing many activities.
"JOMO's journey means doing less activities while on vacation to escape the hustle and bustle of everyday life and stay in a comfortable cabin or a peaceful beachfront home and improve relaxation and restore relations," Vrbo said., reported on Monday, November 4, 2024.
It was also stated that the view of tourists will shift to an optimistic-minimized holiday perspective, putting pressure on continuing to follow trends on social media. JOMO's journey will make tourists sink more in every trip they travel and focus on relaxation to escape.
Launching from Euronews, two-thirds of tourists in the UK say that carrying out the JOMO trend on their journey has an impact on reducing stress and anxiety. With this trend they feel more separated from their daily responsibilities.
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The best way to travel JOMO is to choose a place that is far from the crowd. Such as staying at a beach house, spending the night in a lakeside hut, mingling with rural residents, and doing new things.
According to studies, the holiday rental facilities most sought after by JOMO tourists include quiet gardens, swimming pools, hot tubs, and terraces with views. Holiday activities are carried out according to tourist hobbies and personalities.
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