Showing 9 Designers' Work, The Success Of Front Row Paris Becomes A Step Towards Recognition Of Global Fashion Indonesia

Front Row Paris (Doc. Indonesian Fashion Chamber)

JAKARTA - The Paris Front Row event which was held in early September 2024 at La Salle Wagram, Paris, went well and smoothly, a significant step for Indonesian fashion to get recognition in the global arena. This event was presented by the Ditalas Cipta Kreatif and Indonesian Fashion Chamber which presents Indonesia's talented paradesainer with its best works.

This annual event is to prioritize marketing of Indonesian fashion products to the European market which plays an important role in the world fashion industry. Front Row Paris is targeted as an entry point for Indonesian fashion designers and brands to capture foreign buyers, especially Europe.

This year, Front Row Paris presents 9 Indonesian designers and brands in a series of fashion showcase, exhibition, and business matching activities. In addition to targeting more stakeholders, buyers, media, and influencers in Europe, Front Row Paris is also targeted to open long-term business cooperation or transactions, both Business to Business (B2B) and Business to Consumer (B2C), between Indonesian designers and brands with international buyers, especially from European countries.

On this extraordinary occasion, we are proud to announce strategic cooperation with Printems Haussmann, one of the leading department stores in Paris. This year, a Memorandum of Understanding (MoU) has been signed which aims to encourage Indonesian fashion products to be accepted more widely in Europe, especially France. This collaboration opens up great opportunities for Indonesian brands to enter the international market and compete on the world fashion stage," said Ali Charisma, Advisory Board Indonesian Fashion Chamber.

Apart from being a showcase event, Front Row Paris became an important platform for Indonesian jenamafesyen to showcase their strength in implementing sustainable fashion concepts, such as the use of wastra, handmade work, and slow fashion. This strengthens the vision to make Indonesia one of the centers of world mode, which focuses not only on the beauty of design, but also on cultural and sustainability values.

Front Row Paris is not just a show, but the beginning of a new journey in bringing Indonesian products to the eyes of the world. With the success of this event, the aspiration to bring Indonesia to a world mode map is getting closer, through superior products that reflect the traditional heritage and the expertise of local craftsmen. We hope that through this step, Indonesian fashion will continue to grow and be known as an inseparable creative power from the global fashion industry," explained Ali Charisma.

Designers and brands of Indonesian fashion who participated in presenting and marketing their products in Front Row Paris, namely Ali Charisma, Deden Siswanto, Lenny Agustin, Gregorius Vici x Lucent Skincare, Sofie, TESTIMO by SB x Jims Honey, and A3 Studio, brand from Paris, as well as fashion school students.