Decorated With Terracotta Crystals, Luna Maya's Charm Appears At Jakarta Fashion Week 2025

Luna Maya (Doc. Jakarta Fashion Week)

JAKARTA - Luna Maya looks beautiful and charming when she performs LUX's special work runway at the Jakarta Fashion Week (JFW) 2025 at Pondok Indah Mall 3, Jakarta on Monday, October 21, 2024.

Designed by designer Christie Basil, this outfit combines contemporary elements with elegant details, creating a special dress for Luna Maya. This dress is inspired by candles, which symbolize dedication and sacrifice.

This dress is designed with a deep and meaningful concept, red and black, with gold-colored accessories details, also decorated with terracotta crystals as a symbol of the illuminating fire.

The fashion show titled 'Towards 100 Years of LUX Sharing Beauty and Confidence' involves cross-generational LUX stars, including Ira Wibowo, Luna Maya, and Isyana Sarasvati, as well as a number of Gen-Z influencers such as Zsazsa Utari, Zsazsa Caesar and Aura Kharisma, who will show their confidence and beauty.

This fashion show features a well-known Indonesian designer design inspired by three eras: Pamela Usanto presents a typical Hollywood glamorous style in The Golden Era (1900's).

Meanwhile, Christie Basil presented millennial-era turmoil through The Contemporary Era (2000's), while designer Wiki Wu brought a bold look typical of The Future Era (2022-present). Each design reflects LUX's journey in supporting women to look beautiful and confident.

Luna Maya (Doc. Jakarta Fashion Week)

For almost a century, LUX has supported women to appear confident by expressing their beauty freely. This support stems from the belief that beauty is a special part that forms the character of each woman who can be expressed confidently without the need to feel afraid of other people's judgments.

Therefore, since its first presence in 1925, LUX is globally committed to inspiring all women to dare to appear confident through the luxurious fragrance of a series of beauty bath soaps that have been proven through neuroscience research in 2021 can increase self-confidence.

The research found that respondents felt more confident and attractive when inhaling the aroma of LUX soap, the Magical Orchid variant. The same message was also conveyed through great women across generations who have inspired Indonesian women to dare to look beautiful and confident.

Through the presence of Bintang LUX, it is hoped that every Indonesian woman will be inspired by the freedom to express their beauty without fear of other people's comments. LUX hopes that this inspiration will encourage today's and future generations of women to continue to appear confident.

"Our research neuroscience proves that LUX is the first beauty soap brand from Unilever that has proven to be able to increase one's self-confidence instantly through its captivating fragrance," said Erfan Hidayat as Skin Cleaning Indonesia Marketing Lead Unilever Indonesia, from an official statement received by VOI on Wednesday, October 23, 2024.

This collaboration presents clothes inspired by the beauty of women across generations. This is a form of celebration of women's beauty and supports them to appear confident.