Min Hee Jin Returns To ADOR, Becomes Internal Director

Min Hee Jin (Instagram @min.hee.jin)

JAKARTA - Former CEO of ADOR, Min Hee Jin was again appointed to join ADOR but not for the same position. He was appointed as internal director as announced by the label.

"ADOR held a meeting with shareholders and appointed former CEO Min Hee Jin as internal director," ADOR said in an official statement.

Min Hee Jin's position is said to be valid only until November 1, but after he returns, he will be internal director for ADOR for three years starting from November 2.

NewJeans had sent an ultimatum to HYBE for Min Hee Jin to return as CEO. Min Hee Jin also proposed himself to return as director and CEO of ADOR to HYBE.

ADOR is a sub-label founded by Min Hee Jin under the HYBE company with the aim of orbiting Min Hee Jin's new group. Prior to joining HYBE, Min Hee Jin was the creative director at SM Entertainment with 22 years of experience.

Min Hee Jin was withdrawn from his position as CEO on August 27. A month later, Min Hee Jin submitted a request to HYBE to withdraw his position as internal director and CEO of ADOR.

With this position, Min Hee Jin is still involved in working on content related to NewJeans. It is known that he is the producer who made the NewJeans concept to become the success of today.