JAKARTA - The beauty industry continues to grow in Indonesia. Many new products appear as options. PT Vitapharm, who is 62 years old, also continues to innovate and accompany the development of the needs of the times by releasing two new products, lip serum and body lotion.

Three variants of lip serum were launched because of the many demands and needs of consumers who had problems with their lips. Similar to facial skin, lips also require serum that is able to overcome problems on the lip skin, such as the problem of lines on the lips, dry and dehydrated lips, to dark lips.

Viva Nutri Bright Lip Serum can be used morning, evening, and whenever necessary," explained Anna Setiawati as Brand Manager for Viva Cosmetics through a press release.

He added that apart from being used for daily use, the Viva Nutri Bright Lip Serum which appeared with three variants of Glazzy Clear (transparent), Baby Peach (fresh chili), and Rosy Pink (natural pink) gave a natural fresh lip color display with a trendy TanghuluLips-style glossy finish. "With the impression of tanghulu, this serum also works decoratively, which can be used after the lipstick application," he added.

With Smart Color Transform Technology, this serum is made very adaptive, the color results are able to match the lip pH. In addition to serum for lips, as a cosmetic producer that is highly believed to be suitable for tropical skin such as in Indonesia, it also presents body lotion with the latest needs.

Viva Cosmetics is well aware of the sun's heat and the polluting environment that has an impact on the skin so that it can become dry, rough, so that it can't be avoided.

"Viva UV-Hya Bright Body Lot is ready to be #InstantBrightShild for the skin. And this is The 1st serum-infused body lotion which is able to provide extra moisture, protect from UV exposure, as well as brighten the maximum because it is equipped with filtered 2x UV heroes, Hyaluronic acid, Licorice extraordinary, and natural extraordinary from Indonesia's natural wealth," said Anna Setiawati.

The Hero of the Viva UV-Hya Bright Body Lotion variant is White Bengkuang has additional PCA Sodium, enriched in bengkuang extract to brighten and smooth dull and dry skin.

Happy Berry, for those who have dry skin because it contains moisturizing and brighteningmulberry extract.

Fragrant floral lovers can try Pretty Rose, made from rose extract that moisturizes dry and normal skin while giving a brightening effect.

Avocado's health, avocado oil content is perfect for rejuvenating extra dry to rough skin and helping the skin look bright.


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