In Collaboration With Local MSMEs, Happy Salma Wants To Advance Indonesian Culture

Happy Salma (Virgilery / VOI)

JAKARTA - Happy Salma's persistence in preserving Indonesian culture was again shown by holding a Kawan Nusantara-themed celebration 'The Dancer'.

This Kawan Nusantara celebration collaborates with 8 Indonesian MSME brands or products that have a spirit of local wisdom, respect ancestral heritage, but are modernly innovated according to the times.

"So indeed Kawan Nusantara is a platform that we created for us to share inspiration with various brands in Indonesia," said Happy Salma in the Dharmawangsa area, South Jakarta, Friday, August 23.

Happy Salma admitted that this celebration had been held since 2019 which meant it had become the fourth celebration.

He explained that every year this celebration has its own theme as well as the brand that is invited to cooperate.

"So every year it changes brands, according to our theme. Like this year the theme is displaced, so we choose several brands that are in accordance with the theme," he explained.

In this celebration itself, Happy not only provides bazaar presentations as usual, but there are goals to be achieved from this celebration. For him, Indonesianness can provide copyright and economic turnover.

"We also make the moodboard, so we are both creating it. So it's not just making activities, then it's like a bazaar in general, but there's something, there's a purpose that we want to achieve. That Indonesianness can provide creating power and economic turnover for us," he said.

Tulola and PT Bank Negara Indonesia Tbk (BNI) presented the celebration of Kawan Nusantara 'The Dancers' which took place from August 23-25, 2024 at Nusantara Ballroom, The Dharmawangsa, South Jakarta.

"Tulola is inspired by how the people of the archipelago celebrate happiness through art (tarian). Since the past, they have been able to express themselves through dances, ranging from rituals to harvesting rice, celebrations, healing as an expression of joy, to social reflections of various cultures in it. Dance to awaken the soul that exists within humans, "explained Happy Salma as Founder and Creative Conceptor Tulola.