JAKARTA - The trend of live shopping has become something that has been booming lately. With an interactive system, sellers and buyers can establish product communication more attractively. This benefit was also felt by Ria Ricis, a content creator who used Shopee Live and Shopee Video since last January.

Through the @tokoricisofficial account, this Muslim woman who is familiarly called Ricis successfully started her luck to become the creator of these two features by recommending various local Muslim fashion products to successfully reap big income.

"For more than half a year I have been active as a creator on Shopee Live and Shopee Video, I have created various types of content every day in order to provide inspiration for Muslim fashion for many Muslim women in Indonesia. Starting from my favorite to promote fashion products from MSMEs and local brands, my creativity as a creator has succeeded in contributing to a significant increase in income so that it can meet the personal and family needs. Including being able to buy a number of wishlists that I have wanted so far, and successfully opening up new jobs with the current development of the operational team @tokoricisofficial," said Ria Ricis in a written broadcast.

Ria Ricis also shared some accurate tips to achieve maximum profit through live shopping. According to her, these are some important things.

1. Schedule a consistent live session and take advantage of the Shopee campaign calendar. The first thing that matters is the determination of the live streaming schedule. Ria Ricis always takes advantage of young dates such as the early hours of the month, as well as the twin dates at the peak of Shopee shopping campaigns because it is able to attract many viewers.

2. Create strong interactions with the audience. In order to attract the audience's attention to the products recommended at live time, Ricis ensures that the products promoted are clearly visible on the screen so that the audience can check out easily. Supported by good lighting, as well as a clean and neat background, the product will look more attractive.

3. Understand the needs of the audience by becoming a 'bestie' in every live session. While guiding the Shopee Live session, Ricis positioned himself as a 'bestie' who likes to share inspiration in finding her best fashion journey. He likes to give ideas to mix & match modest fashion. It's not uncommon for me to get positive feedback from loyal viewers who have checked out products from my live-sion. To appreciate them, I like to listen to their experiences with products sold, such as 'Sis, clothes have arrived,' then I responded, 'How, have they been used? It's good, isn't it good, Bun?' This makes the audience feel appreciated, involved, and continue to engage with us, "explained Ricis.

4. Take advantage of the support feature of Shopee Live to keep Ricis viewers concerned, admitting that they also consistently rely on various interesting features provided by Shopee Live, starting from Voucher 30 Seconds, which can arouse audience shopping by inviting them to claim vouchers and see products that have been pinned for 30 Seconds.

Finally, Ria Ricis did not forget to emphasize the importance of consistency in doing many things, including starting a live shopping business.

"For friends who want to explore the live shopping world, continue to be consistent in their work and don't be discouraged if the initial results of our content are not as big as expected. By learning from the tips I convey above, friends can have references to continue to develop. The interactive feature ecosystem Shopee Live, Shopee Video, and Shopee Affiliate Program are very valuable opportunities to take advantage of," concluded Ria Ricis.


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