JAKARTA - The largest annual Muslim fashion event in Indonesia, the Muslim Fashion Festival (MUFFEST) + will be held for the ninth time on August 8-11, 2024 at Istora Senayan.
In a series of Road to MUFFEST + 2024 events, Indonesian Fashion Chamber (IFC) synergizes with Gemalindo Kreasi Indonesia to hold MUFFEST + Media Viewing on March 1-3, 2024 at Ice Palace Lotte Mall, Kuningan, Jakarta.
In this event, Indonesian Muslim fashion designers and brands will present a collection of 2024-2025 trends in a theatrical format that displays the diversity of works, creativity, and innovations in the Indonesian Muslim fashion industry with the iconic place of Ice Palace.
Carrying the theme Indonesia As A Hub for Global Modest Fashion', MUFFEST + Media Viewing 2024 features 24 designers and brands that reach 300 collections.
Lenny Agustin, National Chair Indonesian Fashion Chamber (IFC) said the holding of this event was to show that the Indonesian Muslim fashion industry has the potential to develop in the global market.
"MUFFEST + Media Viewing is presented as a showcase to show the development of trends, creativity, and innovation in the Muslim fashion industry which is expected to become a reference for global Muslim fashion," said Lenny Agustin, quoted from a media broadcast received by VOI, Friday, March 15.
"We hope that through this event we can show the world that the Indonesian Muslim fashion industry has the potential to develop globally," said Lenny.
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Furthermore, Ali Charisma, Advisory Board Indonesian Fashion Chamber (IFC) also explained that the MUFFEST + 2024 event could be a stage and appreciation to fashion brands that had just pioneered so that they could be more widely known.
"This event provides space for the media to dig deeper into a collection concept from Indonesian Muslim fashion designers and brands. A collection has story telling that the public wants to know," said Ali Charisma.
"Through this event, we also intend to provide an equal stage and appreciation to brands of startups that can have a good impact on the fashion industry and its environment, although commercially and financially it is not yet a big brand-brand," he concluded.
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