Shopee Launches HEB, Special Platform For Top Premium

The launch of Shopee High-End Brands (HEB) at Ritz-Carlton, SCBD, Jakarta, Saturday (20/1/2024). (Between/HO-Shopee)

JAKARTA - Shopee's e-commerce platform, moved up, by introducing its new High-End Brands (HEB) category, which exclusively highlights high-end premium brands, as well as the best works from local designers.

"The trend of spending on exclusive products through digital technology is well known in various countries, we also want to provide a safe and comfortable shopping experience for the public, including when shopping for premium products, connecting Indonesians with exclusive products from 60brand and fashion designers in Indonesia," said Shopee Indonesia Executive Director Handhika Jahja at the launch of HEB at Ritz-Carlton, SCBD, Jakarta, Saturday (20/1) night as quoted by Antara.

Shopee may not be the first thing that comes to mind by many when they hear the word luxury, however, this will soon change. Here, they talk about Tex Saverio, Sebastian Gunawan, Harry Halim, Didiet Maulana, Samudra Hartanto, Ghea Panggabean, Mel Ahyar, and Edward Hutabarat, names that are no longer foreign to the ears of global fashion.

Not only the eight new designers, Shopee HEB also provides 60 brands or other premium local brands to the platform to be marketed throughout Indonesia, even abroad.

Through Shopee HEB, users will be able to follow their favorite designers and brands, so they can find out about the latest launch and exclusive offers only through the app.

They can also shop quietly because they know that all the products purchased on this platform are genuine and sold directly by their respective brands.