JAKARTA - The success of the My Lecturer My Husband series has strengthened the trend of shifting cinema films to OTT (over-the-top). The prolonged pandemic has indeed affected all industries, including the country's entertainment industry. Dee Company's production house is also ready to adjust by preparing 9 titles for OTT.
The film business, which initially relied on cinema screens, began to shift to OTT, which could show films on digital platforms. Dheeraj Kalwani, Producer of Dee Company, admitted that he had prepared 8 titles for OTT Streaming.
"We must remain optimistic. Keep moving and creative. There are lessons, including that because of this pandemic we can go digital," he said when contacted by VOI, Monday, January 25.
The number of OTT platforms can also be a breath of fresh air for movie lovers. "Currently, OTTs such as WeTV, Disney + Hotstar, We tv, Netflix and many more have their respective advantages. Theaters have limited broadcast schedules due to limited screens. While not limited, OTT provides even greater opportunities," he explained.
During the pandemic, Dheeraj admitted that he had lost quite a lot of potential income. Moreover, several productions have been completed but cannot be broadcast.
According to him, OTT can be a solution at this time. "Dee Company sees this opportunity as a development opportunity. It does need adjustments. But it's not a big problem. We are ready to produce 9 titles this year," said Dheeraj Kalwani.
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