JAKARTA - The virtual concert "SMTown Live" broke records by attracting 35.8 million viewers worldwide. The concert, titled Culture Humanity from SM Entertainment, was held for free on Friday, January 1.
The show featured aespa, Red Velvet, NCT Dream, NCT 127, NCT U, WayV, Baekhyun EXO, Kai EXO, Taemin SHINee, Girls' Generation Taeyeon, SuperM, Super Junior, TVXQ, and Kangta HOT. The number of 35.83 million streaming viewers is quite surprising.
They come in 186 different countries. This figure set a new record for the Korean virtual concert with the highest number of viewers ever.
The co-CEO of SM Entertainment, Lee Sung Soo and Tak Young Joon also explained the reason they held this concert for free. "K-pop is not just music, but also a part of people's lives and the media we use to communicate and share our emotions," said Lee Sung Soo and Tak Young Joon.
"As we say goodbye to 2020, which has been a difficult year due to the COVID-19 pandemic, we want to encourage K-pop fans around the world who are going through difficult times."
"So we prepared this free concert with the hope of giving them bright energy and hope for a better future," the two continued.
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