Gen Z Prefers Clean Muslim Fashion Look With Bright Colors In 2023

The appearance of the model using the "Opera Pink" collection by HijabChic in a fashion performance entitled "Woman In Rhytm" at Jakarta Fashion Week 2023. (Photo: Doc. Antara)

JAKARTA - Designers from the modest wear industry in the country think that for 2023, Generation Z, which consists of teenagers to young adults, seems to prefer a clean look and tend to not have much detail.

In addition, Generation Z also prefers to express themselves with colors that tend to be bold and bright.

"As usual, modest wear is offered in muted colors such as pastels. Now for generation Z, they prefer bold colors. So we tend to offer bold colors that are relevant for next year," said the owner of naPocut Zada Amanda, as quoted from Antara, Sunday, October 30.

The clean display in question is a display that does not play too much detail and is simpler.

Zada then translated the trend not only into her hijab collection but also through a head-to-toe display on her first stage at JFW 2023.

Another designer who mentioned a similar trend was the founder of HijabChic, Nisa Pratiwi, who put this trend into her collection "Opera Pink" and exhibited it through the Jakarta Fashion Week 2023 event.

"Gen Z likes clean collections, because basically, they like simple things. Like shirts with a few details like that," said Nisa.

In the "Opera Pink" collection, Nisa created 16 looks that played a variety of pink colors ranging from bright pink to magenta.

As for details, Nisa emphasizes her collection with ruffles and tulle materials that add a feminine feel to her collection users.

Regarding the Muslim fashion industry in the country, the government aspires to make Indonesia a trendsetter and a mecca for Muslim fashion in the world.

Based on export data for 2022, Muslim fashion contributed US$2.8 billion, equivalent to IDR 43.5 trillion.