Proud To Wear Local Fashion, JFlow Proves Its Love For Indonesia

JFlow (Photo: ANTARA)

JAKARTA - There are many ways that can be done to commemorate the 77th Anniversary of the Republic of Indonesia. Rapper Joshua Matulessy, also known as JFlow, revealed various ways he did to prove his love for Indonesia, one of which was supporting domestically made products.

"I often buy local products. Not only do they buy them, but they also support them through endorsements without being paid," said JFlow, quoted from ANTARA, Tuesday, August 16.

JFlow then recounted the moment when he promoted a local fashion brand without being paid when he appeared at the opening ceremony of the 2018 Asian Games at Gelora Bung Karno (GBK).

"During the closing ceremony of the Asian Games, I decided to have my own wardrobe. At that time I had an old jacket, I recycle it, I added a collection of weaving from my favorite local brand," said JFlow.

"The weaving collection is from a community in Toraja, consisting of women weavers there. I wore it and the jacket became very iconic at GBK amidst the excitement of the Asian Games," he continued.

In addition, JFlow said that he also featured the works of domestic fashion designers in the music video for the song "Kekinian" which he released in 2016.

"I display the full work of Indonesian fashion designers from start to finish. There are dozens of fashion designers with dozens of Indonesian models in the music video. I have done that many times in my projects," he said.

In addition to supporting local products, JFlow's love for Indonesia is also often expressed through its songs. Finally, he collaborated with Denada to release "Lagu Batak", even though he is not a native Bataknese.

"Even though I'm not a Batak person, he knows I really appreciate living in this very heterogeneous and rich country," said JFlow.

"So instead of forcing everything into one, let's just celebrate our diversity," he concluded.