Tips For Developing Intellectual Property From The Nussa Film Director

Film Nussa

JAKARTA - Developing Intellectual Property (IP), which can later be developed into various forms including animation, is similar to establishing a startup company, seeking solutions to community problems.

"How to make a product that can answer the problems that exist in society," said the director of the animated film "Nussa", Bony Wirasmono, quoted from ANTARA, November 21.

Bony gave an example of a "ride-hailing" company that offers solutions to the problems of people who need transportation but are reluctant to go to the motorcycle taxi stand and are involved in haggling over fares. He also applied the same thing in making the animation "Nussa" which won the Best Animated Film Award at the 2021 Indonesian Film Festival.

"Nussa" is presented as a solution to the anxiety of parents who are worried that their children will consume less educative shows on streaming platforms. On the other hand, gadgets have become part of the lives of some children in Indonesia.

"We created 'Nussa' with the aim of creating educational content and containing positive values for children."

He invites prospective animators who want to develop IP to think about this as a basis for their work.

Another tip from Bony is to continue to appreciate and enjoy the whole process even though it feels very difficult.

"Go through the flow first, enjoy all the sweat, tears, or maybe the blood that is pouring out," said Bony.

Because every process is part of a long struggle and journey that makes every artist stronger and more experienced. As a relatively new industry in Indonesia, he invites all visible people to move forward together in facing every challenge.

"We can be strong when we walk together, when there is a storm we can move on because we are together," he concluded.

"Nussa" was released on October 14, 2021, and premiered at the 25th Bucheon International Fantastic Film Festival (BIFAN), which is held annually in Bucheon, Gyeonggi province, South Korea.

The film also won the AMI Awards Best Children's Songwriter for its theme song "Kejutanku". by Ifa Fachir and Simhala Avadana. "My surprise" is sung by child actors and voice actresses in the animation, Muzzaki Ramdhan (Nussa), Ocean Fajar (Rarra), Malka (Abdul) and Widuri Puteri (Syifa).