Support Growing Flower, Introduces Children's Future Parenting Concept With AI

Activities regarding parenting (Adelia/VOI)

JAKARTA Car Free Day (CFD) in Jakarta this weekend feels more special. In commemoration of National Children's Day 2025, Morinaga from Kalbe Nutritionals presents a unique and inspiring installation entitled "Door of Future" Experience.

An experience based on artificial intelligence (AI) technology that invites parents to explore the potential of their baby's future in a exciting, personal, and hopeful way.

More than just a campaign, the 'Door of Future' is an inspirational movement that invites fathers and mothers to be actively involved from an early age in recognizing the potential of the Little One.

Through an educational and interactive approach, visitors can see an overview of their child's future profession in the form of creative visuals from AI technology, the results of Morinaga's collaboration with experts through the Multiple Intelligence Play Plan (MIPP) method.

"The momentum of National Children's Day is the right time to reflect on the importance of the role of mother's father in shaping the future of the Little One," explained Gregorius Daru, Brand Group Manager of Morinaga, when met in Sarianah, Central Jakarta on Monday, July 28, 2025.

"In line with the theme National Children's Day 2025, Great Children, Strong Indonesia Towards Indonesia Gold 2045, we want to invite parents to be more aware of the importance of paying attention, developing potential, and fulfilling children's nutrition," he continued.

Gregorius explained that there are three main elements in preparing for the future of children.

The first is attention, which is to give maximum and quality attention to children. Second, potential, invite parents to recognize the uniqueness and strength of the Little One. The third is nutrition, because this is an important and integrated part of their growth and development," he continued.

This installation is also a clear proof of how technology can synergize with parenting values. AI is not just a digital tool, through Door of Future, this technology helps parents visualize their future in a way that is fun and touching.

"We chose Artificial Intelligence tools because this technology is developing extraordinary and can be an educational tool," added Gregorius.

"Morinaga wants to continue to innovate, not only in nutrition, but also in education," he continued.

Not only Jakarta residents, people from various regions can also participate online, it is enough to upload photos of children through the link provided by Morinaga.

The intelligent concept that Morinaga brings does not stop at AI. Through Morinaga MIPP, the pluralistic intelligence (Multiple Intelligences) approach was adopted as the foundation in recognizing children's potential.

The theory introduced by Howard Gardner of Harvard University emphasizes that children's intelligence is not only limited to academic aspects, but also to interpersonal, musical, visual-spatial, and kinestical capabilities.

"Every child is unique and requires an approach that suits his character and interests. We believe every child can dream of becoming anything," said Kenty Novita Pratiwi, Senior Brand Manager of Morinaga.

"That's why we want to inspire parents to give attention, support potential, and choose the best nutrition from an early age."

This effort is also in line with Permenkes No. 62 of 2015 which emphasizes the importance of intelligence stimulation from the beginning of growth, especially with a pluralistic intelligence theory-based approach.

"Our MIPP Morinaga AI technology is embedded in Door of Future so that your mother's father has more insight in recognizing your little one's natural talents and intelligence," continued Kenty.

For more than four decades, Morinaga has been part of the journey of the Indonesian family, with the support of global research from the Japan Morinaga Research Center. All of this is done in the spirit of accompanying millions of small choices made by parents every day, because every decision today will form the future of the Little One tomorrow.

"Raising children is not just about today, but about preparing them to face the world. Therefore, through Your Choice's campaign, Their Future, we are committed to continuing to be the best partners of parents." Gregorius concluded.

In the digital era like now, technology is not a substitute for affection, but it can be a tool that strengthens it. And Morinaga's 'Door of Future' is proof that the bright future of Indonesian children can start today, starting from love, attention, and the best choices of parents.