JAKARTA - Behind every step and activity of our activity, there is 'fuel' that participates in work, namely sugar, one of the sources of energy that the body needs. A little sweet touch of food or drink in the midst of busyness and life pressure often becomes a mood booster that makes the body feel more happy, relaxed, and comfortable for a moment.

Alvina Olivia, MNU-certified nutritionist, explains, When we eat excessive sweet foods or drinks, glucose levels in the blood rise and signal to the brain to release dopamine, the hormone reward that makes us feel satisfied and calm. Sweet taste can also trigger endorphins that help us feel more relaxed. This combination of dopamine and endorphins makes many of us look for sweet ones when we are stressed, bored, or tired and that's natural, as long as the portion is maintained.

The Populix survey of 1,252 respondents (July 2024) showed that the majority of Indonesians still choose sugary food and drinks. However, new habits began to emerge such as reading labels, looking for 'less sugar' or 'without additional sugar' products, and considering calories before buying. This means that consumers do not want to leave their sweet taste, but slowly switch to a more balanced and controlled choice.

Responding to this trend, Cimory presents a solution for people who want to enjoy taste without adding to the sugar load. Inovation has become Cimory's DNA. Our mission is simple, which is to present delicious premium milk and nutritious for Indonesian families. From this commitment was born Cimory Milk No Added Sugar for those who like sweet tastes but want to maintain more sugar intake," said Andriani Wira Atmadja, Head of Category - Milk.

This variant does not replace the classic Cimory milk, but rather expands the choice so that consumers can choose according to their lifestyle and needs. Naturally, lactose-free milk has a stronger sweet taste than regular milk, so sweet tastes can still be enjoyed without additional sugar," he said.

Andriani added, Although it feels lighter, the texture is still creamy and soft typical of Cimory. Being free of lactose, this product is also more comfortable to consume by those who often experience discomfort after drinking milk. Through this innovation, we want to encourage more mindful, balanced, and delicious milk drinking habits every day.

Alvina also adds the benefits of reducing additional sugar in everyday life. "Reducing additional sugar helps keep energy more stable and lowers the risk of recurring blood sugar spikes. It doesn't mean that sugar is an enemy, sugar still plays a role as a source of energy, especially when we are active. But in modern daily life spent sitting or learning, choosing drinks like No Added Sugar can help the body work more efficiently: energy is more stable, extra calories are reduced, and we can still enjoy sweet tastes in a more conscious way.

He also emphasized the importance of a realistic and sustainable diet. I always say, a blimid and sad diet has passed its time. No food is completely off-limits; the important thing is that we understand the needs of the body and can manage portions wisely. In situations like this, choices such as Cimory Milk No Added Sugar that taste good, practical, and calorie-friendly can be a guide to maintain consistency in achieving goals, still enjoy sweetness with better control," he concluded.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)

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