JAKARTA - Danantara Indonesia together with BP BUMN is preparing Garuda Indonesia to become a BUMN airline holding as part of the consolidation of the national aviation industry. In this scheme, Pelita will join the Garuda Indonesia Group to strengthen the competitiveness of the red-plate airline.
The plan was conveyed by the Head of the State-Owned Enterprise Management Agency (BP) and Chief Operating Officer (COO) of Danantara Indonesia Dony Oskaria when he met with the Pelita board of directors on Thursday, July 23. The meeting discussed the direction of strengthening the national airline holding through the integration of Garuda Indonesia and Pelita.
Dony said Garuda Indonesia would become a state-owned airline holding company, while Pelita would be part of the Garuda Group. According to him, the consolidation will make the company have a stronger ability to compete in the aviation industry.
"Garuda Indonesia will later become our airline holding. Pelita will become part of Garuda Indonesia. With this consolidation, these companies will have a stronger ability to compete and dominate the market," said Dony in an official statement, Friday, July 24.
In addition to strengthening the corporate structure, Dony assessed that the aviation industry requires precise management because every operational decision has a direct impact on the company's performance. Therefore, analysis of flight routes and connectivity must be carried out continuously.
"The industry that requires accuracy, which must be managed day by day, minute by minute, is the aviation industry. Once the plane is flying, we can measure the profit or loss of one flight. Therefore, it is important to analyze each route and connectivity," he said.
In line with the consolidation process, BP BUMN and Danantara also encourage the improvement of the Garuda Group's service standards as a whole. Improvements are made from pre-flight services, during flight, to post-flight.
Service quality improvements include ticket sales system integration, lounge improvements, passenger experience in the cabin, crew service standards, catering quality, strengthening customer loyalty programs, to human resource development.
Through business consolidation and improvement of service quality throughout the passenger travel chain, the Garuda Group is expected to be able to become the main airline of choice for the Indonesian people while increasing its competitiveness as a major player at the regional level.
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