JAKARTA - OJK has set rules on financial and crypto influencer certification through POJK Number 6 of 2026 concerning the Behavior of Information Transmitters in the Financial Services Sector.
The presence of this regulation provides a clearer standard for influencers in conveying information regarding crypto assets, so that the public obtains a more credible and accountable source.
Through this regulation, OJK requires information providers or influencers to have certification of competence and knowledge in the financial services sector. OJK also emphasizes that investment education and recommendations can no longer be carried out casually, but must be supported by adequate competence and prioritize consumer protection interests.
Responding to this, INDODAX Chief Marketing Officer, Aloysia Dian said that the regulation is a positive development for the crypto industry which has been growing along with the increasing role of influencers and content creators as a source of public information.
"Over the past few years, influencers and content creators have become one of the main gateways for the public to get to know crypto assets and their ecosystems. Their role is very important in bridging technical information to be easier to understand. Therefore, it is time for this profession to have a clear and adequate standard of competence so that the information received by the public is more qualified and can be held accountable," said Aloysia, Wednesday, July 8.
According to him, certification is not intended to limit the space for creators. Instead, the rules are expected to increase the credibility of information providers while strengthening public confidence in the crypto industry as a whole.
"More and more people are getting to know crypto assets through social media. However, the rapid flow of information also increases the risk of misinformation that can form a wrong perception in the community, especially if accompanied by an invitation to buy or sell an asset. With the existence of a competence standard, the public is expected to receive more accurate education so that they can make wiser investment decisions," he said.
In addition, POJK Number 6 of 2026 also emphasizes the responsibility of Financial Services Business Operators (PUJK) who cooperate with influencers. In marketing activities, PUJK is required to ensure that influencers disclose the working relationship openly, only promote products that have obtained permits, have adequate competence, and comply with personal data protection provisions, and must provide information clearly, accurately, honestly, and not misleading.
Aloysia said the policy was also in line with the needs of the industry, which had always encouraged a balance between innovation and consumer protection. According to him, a healthy collaboration between regulators, business actors, and influencers will be an important step for the long-term growth of the national crypto industry.
"As a regulated crypto exchange in Indonesia, we believe that the crypto industry can continue to grow if it is built on a foundation of quality education, transparency, and innovation. When all parties walk in the same standards and responsibilities, we are optimistic that the crypto ecosystem in Indonesia will grow more mature and sustainable," he concluded.
Through various initiatives, INDODAX continues to be committed to providing safe and transparent digital asset and crypto trading services, as well as promoting education and public confidence in the crypto ecosystem comprehensively through INDODAX Academy.
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