JAKARTA - Three pioneers of the building materials industry in Indonesia, namely QUADRA, ROMAN, and KANMURI, make the largest architectural exhibition ARCH:ID 2026 as a momentum to launch their latest product innovations, through synergy with architects, designers and other brands. Taking place on April 23-26, 2026 at ICE BSD City, Tangerang, this exhibition also confirms the synergy of the three brands in offering comprehensive architectural material solutions.
The Experience of the Five Senses ArchitectureCollaborating with the Localic Studio architectural bureau, this booth carries a concept titled "Fragments: A Paradox of Synthesis", which is a manifestation of the process of melting independent material elements into a single unit of a living and complementary space organization.
Fragments departs from the idea of Material Synthesis which unites the innovations of QUADRA, ROMAN and KANMURI into a whole forming element of architecture. This vision is expanded through the Ecosystem Synthesis, a synergy with furniture, coffee and aromatic products brands to bring to life the interaction between architectural spaces and daily rituals. As a manifestation of commitment to sustainable design, the Synthesis of Architectural Works is translated by Localic Studio which integrates its work with the modular of Dhanie & Sal.
The presence of three major brands in one exhibition marks a new era of strategic synergy that provides convenience for professionals and consumers. QUADRA & ROMAN President Willie Low explained that starting this year QUADRA and ROMAN have synergized into one unit, presenting unlimited solutions.
"This is an opportunity for us to convey to the public that now we are in synergy under one umbrella. When customers, contractors, developers, architects, or designers enter a group that has these three brands, they can get everything from one source. We are present with an increasingly wide and complete selection of solutions," said Willie, in a written statement, Thursday, April 23.
In the exhibition area, Fragments presents a concept that stimulates the five senses in a multi-sensory experience. Various product innovations ROMAN moZaik and QUADRA eXential are applied to floors, walls and furniture. KANMURI complements it with an artistic arrangement of its best ceramic tile products.
Visitors are spoiled with coffee and aromatic scents in the booth area. In the end, architectural works are not only enjoyed through sight, but simultaneously through touch, smell, taste and hearing.
For 4 days, Fragments presents a series of interactive events filled with a row of leading architects and professionals. The Architectural Talks session collaborates with Yeriel Johan and Rizky Dikaputra (Emerging Challenge), Reynaldo Theodore (Managing Architectural Firms), Wendy Djuhara (House in Jakarta), a special session with Dhanie S and Andre Pattikawa (Collaboration), and an inspiring panel of 6 female architects (Women Inspiration).
Visitors can also enjoy a Live Cooking experience with Chef Alesandro De Boni, as well as hone their creativity through a series of exclusive workshops such as Flower Arrangement with Schon Florist, Leather Workshop from AME Objects, and Aromatic Workshop presented by Rumah Atsiri.
New Product InnovationThe Arch:ID 2026 exhibition is also an important momentum for launching the latest innovations and technologies. QUADRA, which has been synonymous with big slabs products, is now expanding its reach by launching a new product line called QUADRA eXential. Carrying the spirit of "Elegance, in a New Compact Size", eXential comes in a more practical dimension, namely 80x80 cm, 120x60 cm, and 100x100 cm.
"eXential hadir sebagai solusi untuk ruang dengan kebutuhan yang semakin beragam, terutama area dengan luas terbatas. Dengan ukuran yang lebih fleksibel, koleksi ini membantu mengoptimalkan penggunaan ruang tanpa mengorbankan estetika," ungkap Willie.
Meanwhile, ROMAN launched ROMAN moZaik, a decorative product that can be applied to swimming pools, kitchen backsplash, furniture, accent walls or room floors. The "Journey to East Nusa" series highlights the beauty of natural landscapes and the Kriya Nusa series focuses on the richness of cultural heritage such as the geometric rhythm of woven fabrics to traditional ornaments into moZaik pieces with character.
From a total of 84 moZaik motifs, there are 4 exclusive collections containing 20 motifs that combine ethnic patterned reliefs with metallic colors, namely the Inerie, Tenun, Songke, and Moko collections.
"ROMAN launched moZaik to be applied, either in the pool, on the table (tabletop), or even on the wall. So we are the only ones in Indonesia who have the largest slab size from QUADRA and also have the smallest moZaik size from ROMAN," said Willie.
In terms of technology, moZaik is a granite or porcelain tile with category B1a so that its durability can be relied on in the long term. In addition, moZaik also presents an innovation in the backing system in the form of a stronger and neat net layer to provide ease in the installation process.
Furthermore, in the field of roof coverings, KANMURI also introduced two new ceramic tile color variants, namely Padma Red and Volcanic Black for the Espanica and Milenio types, which are specially designed for architects to explore the aesthetics of today's buildings. Visit the QUADRA, ROMAN and KANMURI booths at Arch:ID 2026 to find comprehensive architectural inspiration.
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