JAKARTA - The growing trend of healthy lifestyles opens up new business opportunities in the sports entertainment and consumer finance sectors.
Indodana PayLater's Buy Now Pay Later (BNPL) service strengthens its market penetration by supporting the Planet Sports Run 2026 event held by PT Map Aktif Adiperkasa Tbk (MAP Active).
The running event, which will take place on February 15, 2026 at ICE BSD, South Tangerang, is attended by around 8,000 participants, with categories of 5K, 10K, 21.1K to Kids Dash.
This activity reflects the increasing public interest in running as part of a modern lifestyle.
Director of Indodana Finance Iwan Dewanto stated that the trend of running sports is now developing into its own economic ecosystem.
Through the Indodana PayLater service which is licensed and supervised by the Financial Services Authority, the company provides easy access to financing for quality sports products in the Planet Sports network.
"We see running as a long-term health investment. This collaboration is our way of bringing a financing solution that is relevant to people's active lifestyles," said Iwan.
During the series of events, Indodana PayLater offers 0 percent installments of 3 and 6 months and discounts of up to IDR 1 million for transactions at Planet Sports Bazaar.
This strategy is considered capable of encouraging retail transactions while expanding the adoption of BNPL services in the lifestyle segment.
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