Selling Well, MSME Food Products Achieve Transaction Potential Of IDR 91.40 Billion In Jeddah

Agrofood Jeddah International Agriculture and Food Exhibition 2025 (humas)

JAKARTA - The Ministry of Trade (Kemendag) noted that Indonesia's potential for food products in Indonesia's micro, small and medium enterprises (MSMEs) reached 5.48 million US dollars or around Rp. 91.40 billion in Agrofood-Jeddah International Agriculture and Food Exhibition 2025.

The exhibition will take place from 3 to 5 December 2025 at the Jeddah Center for Exhibitions and Events, Saudi Arabia.

Head of the Indonesia Trade Promotion Center (ITPC) Jeddah, Bagas Haryotejo, conveyed that Indonesia's achievements in Agrofood Jeddah 2025 are strong evidence that Indonesian MSME food products are increasingly competitive in the Middle East market.

The high interest of Saudi Arabian buyers in Indonesian products shows that our MSMEs are able to meet international quality standards. We will continue to oversee this potential transaction so that it will be realized immediately, both through online communication and further meetings," Bagas said in an official statement, Tuesday, December 9.

Agrofood Jeddah 2025 is one of the largest annual events in the Western region of Saudi Arabia. This exhibition was attended by more than 250 exhibitions from 12 countries, including Indonesia, Kuwait, Egypt, Oman, China, Pakistan, and Morocco. The main focus of Agrofood Jeddah 2025, namely on agricultural products, agricultural technology, as well as food and beverages that are the main needs of the Middle East market.

In its first participation, the Indonesian Pavilion occupies an area of 72 square meters with a special design that carries a modern and visitor-friendly image. Indonesia also has the honor of being a Guest Country Pavilion, the status of the country that first participated in the Jeddah Agrofood exhibition.

A total of 13 MSME actors assisted by the Indonesian Ministry of Trade and BNI Xpora participated in bringing various superior products, ranging from spices, coffee, snacks, tropical fruit, tea, powder chocolate, to nuts.

Before the exhibition took place, business actors had participated in a series of business pitching and business matching activities with a number of importers in Jeddah on November 6, 2025.

One of the MSME actors who participated in the exhibition, PT Mandala Prima Makmur, which featured food products made from chocolate, appreciated the enthusiasm of visitors for the products that the Indonesian Pavilion displayed.

For your information, the total trade value of Indonesia-Saudi Arabia for the period January to October 2025 is 5.55 billion US dollars. Meanwhile, Indonesia's exports to Saudi Arabia were recorded at 2.46 billion US dollars and imports from Saudi Arabia were 3.09 billion US dollars.

Meanwhile, in 2024, Indonesia's total trade with Saudi Arabia recorded a value of 6.62 billion US dollars. Indonesia's exports to Saudi Arabia were recorded at 2.58 billion US dollars and imports from Saudi Arabia 4.05 billion US dollars.

Indonesia's main exports to Saudi Arabia, among others, cars and other motorized vehicles are primarily designed for the transportation of people, palm oil, flare ships (light vestel), sauce and processed products, as well as iron and steel pipes.

Meanwhile, Indonesian imports from Saudi Arabia include oil and petroleum gas, acyclic alcohol, and sulfur of various types.