JAKARTA - Indonesia is facing a historic moment in the transfer of wealth between generations. Data shows that Asia-Pacific, including Indonesia, is at the beginning of the largest transfer of wealth between generations in history. With the increasing number of established families or High Net Worth and business growth that have succeeded in building wealth over the past decade, new challenges arise, namely how to ensure that family wealth and values can survive and develop across generations.
Responding to this challenge, PT Sun Life Financial Indonesia (Sun Life Indonesia) together with PT Bank CIMB Niaga Tbk (CIMB Niaga) introduced two innovations for US dollar-denominated products, namely X-Tra Protection Waris USD and Insurance Sun Prosperity Prime (Si Super). The X-Tra Product of Waris Waris USD is presented as a life insurance solution to strengthen the resilience of the cross-generation economy, through increased benefits of protection and coverage money according to customer protection goals, financial needs, and preferences. Meanwhile, Sun Prosperity Prime (Si Super) Insurance offers Annual Cash Benefits since the first year to support various financial goals, ranging from education to retirement preparations.
These two solutions were developed to help Indonesian families build short, medium, to long-term financial resilience, in line with their respective needs and aspirations.
The Phenomenon Of Wealth Transfer And Challenges Of Indonesian Business Families
Sun Life Asia 2025's Legacy Planning study revealed an interesting fact that 70 percent of established families in Indonesia prioritize financial sustainability and 56 percent hope that legacy can support next-generation education, but only 38 percent really take advantage of the available legacy planning instruments.
This challenge is increasingly real for families running a business. Without careful succession planning, the family business that has been built for decades could experience operational disruptions, internal conflicts, and even a decline in value when the leadership transition occurs.
We see that many families in Indonesia have successfully built businesses and wealth, but do not yet have a comprehensive strategy to ensure economic continuity across generations. X-Tra Protection Waris USD comes as the foundation of family economic resilience that not only protects, but also allows legacy to grow and continue. Meanwhile, Sun Prosperity Prime Insurance (Si Super) provides Annual Cash Benefits since its first year to help families plan short-term and long-term financial priorities. Both are combinations of relevant solutions for families who want to ensure the future of the next generation is maintained," said Albertus Wiroyo, President Director of Sun Life Indonesia.
Currency Diversification As A Resilience Strategy
Along with the increasing activity of international trade and cross-border investment by business people and Indonesia's established families, the need for currency diversification is becoming increasingly relevant. Data from the Deposit Insurance Corporation (LPS) shows deposits above IDR 5 billion grew 9.45 percent on an annual basis in July 2025, reflecting the growth of established family layers that require more beneficial and comprehensive legacy protection and planning strategies.
The X-Tra Protection of USD Waris and Sun Prosperity Prime (Si Super) Insurance provides access to families to have USD-denominated assets that are liquid and protected from currency volatility, as well as support comprehensive legacy planning.
With Indonesia's insurance penetration, which is still below 3 percent of GDP, there is a great opportunity to position insurance not only as a protection solution, but as a strategic instrument in maintaining wealth continuity and building economic resilience between generations.
The Advantages Of X-Tra's USD Waris Protection In Building Legacy
This product offers three choices of plans (Prime, Signature, and Excellence) with advantages:
Protection of up to 100 years of age with increasing benefits and 70 percent end-of-contract Booster Money Accounting benefits since the first year (plan Signature) reflects the Benefits of Premi Release if diagnosed by one of the 77 critical diseases ofUS Longevity Reward in the form of 20 percent cash benefits from early Obligatory Money to increase the comfort of your life in retirement (plan Excellence) Historically, USD Currency for value stability and portfolio diversification
Family Protection Comprehensive Solutions
Complementing long-term inheritance solutions, Sun Prosperity Prime (Si Super) is introduced as an instrument that helps families manage financial goals at every stage of life, both short-term, medium-sized, and long-term, with various advantages, such as:
Applications without medical examination provide easier access for more customers. How come there are plans available (Super Start, Super Growth) according to property goals, such as education, retirement, or other financial planning. How to Provide Total Annual Cash Benefits of up to 213.75% (USD) of Annual Premiums.
Through X-Tra Protection of USD Waris and Sun Prosperity Insurance (Si Super) we not only offer insurance products, but innovative solutions that allow established families and Indonesian business people to ensure their legacy is not only protected, but also continues to grow and can be accessed in global currency. This is in line with our purpose, Advancing Customers & Society," added Noviady Wahyudi, Director of Consumer Banking CIMB Niaga.
As part of efforts to increase financial literacy and insurance, Sun Life Indonesia and CIMB Niaga presented a Wealth Practice Session titled Legacy in motion: The Art of Passing Values, Wealth and Business at the CIMB Niaga Wealth Xpo event held in Jakarta and Surabaya. This educational session raises the importance of building legacy from an early age, as well as providing space for families to understand inheritance planning strategies, comprehensive protection.
The session was also attended by celebrity families Ferry Salim and Brandon Salim, who shared their views on the importance of financial readiness and planning heirs as early as possible. Both emphasize that open communication between parents and children is the main foundation in building healthy heritage, not only in the form of assets, but also value, transparency, and mutual trust in the family.
During the event, visitors can enjoy various facilities, starting from Legacy Lounge as an educational space around legacy planning, notary consultation with Legacy Advisors to help families draw up inheritance plans that are in line with value and business structure. In addition, during the event there are direct prizes in the form of cashback of millions of rupiah for customers who purchase insurance products
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