JAKARTA - PERURI won two awards at once at the 2025 BUMN Branding & Marketing Award (BBMA). PERURI managed to win Platinum for the Best Data-Driven Marketing Strategy category and Gold's ranking for the Best Social Media & Influencer Engagement category. The award was received directly by the Director of Digital Business PERURI, Farah Fitria Rahmayanti at the Borobudur Hotel, Jakarta, on Wednesday, December 3.
The Platinum Award for Best Data-Driven Marketing Strategy was achieved for PERURI's ability to build and implement a precision, measurable, and data-based branding and marketing strategy structure. The company is considered successful in utilizing data analysis end-to-end, ranging from identifying digital market opportunities to personalizing messages. This success has proven to be able to increase the effectiveness of campaigns, particularly in accelerating digital product adoption.
Meanwhile, the Gold award for Best Social Media & Influencer Engagement was awarded thanks to PERURI's superiority in managing digital capabilities to create sustainable public interactions and reach. The company is appreciated for the effectiveness of content and strategic collaboration with influencers who have succeeded in building a strong audience engagement level. This success is considered crucial in introducing new PERURI services and strengthening the image of the company in the digital public sphere.
These two awards are validation for the business transformation that is being carried out consistently. PERURI continues to accelerate its focus shift from conventional products to modern digital services, including digital signatures, digital stamps, and electronic seal. This transformation proves the Company's readiness to adapt proactively to increasingly digitized market needs, as well as contribute significantly to a more secure and efficient public digital service ecosystem.
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PERURI's Director of Digital Business, Farah Fitria Rahmayanti, expressed her appreciation for this achievement.
This achievement is the fruit of the dedication and collaboration of all PERURI personnel who continue to be committed to growing and innovating. We are grateful that the transformation efforts carried out have received broad recognition. In the future, we hope that PERURI can further strengthen digital capabilities, present relevant solutions for the community, and make a greater contribution to the progress of public services and national competitiveness," said Farah.
The success of PERURI at BUMN Branding and Marketing Award (BBMA) 2025 is expected to be a driving momentum for all PERURI personnel to continue to innovate and make the best contribution to companies and countries. This achievement also strengthens the position of PERURI as a BUMN that is not only superior in carrying out state assignments, but also competitive, adaptive, and relevant in branding and marketing management at the national level.
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